The auto ventilated seats market size is projected to be valued at US$ 8,560.1 million in 2023 and is expected to rise to US$ 18,429.3 million by 2033. The sales of auto ventilated seats market are expected to grow at a significant CAGR of 8.0% during the forecast period.
The auto ventilated seats market is experiencing substantial growth, driven by increasing consumer demand for enhanced comfort and luxury in vehicles. Ventilated seats, which use fans or cooling elements to circulate air through the seat, offer significant comfort benefits, especially in hot climates and during long drives. As consumers become more willing to invest in premium vehicle features, automakers are responding by incorporating ventilated seats not only in high-end models but also in mid-range vehicles, making this feature more accessible to a broader audience.
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Technological advancements are a key factor propelling the growth of the ventilated seats market. Modern ventilated seats now integrate seamlessly with vehicle climate control systems, allowing for automatic adjustments based on the overall cabin temperature and individual preferences. This integration enhances passenger comfort and contributes to a more personalized driving experience. Additionally, manufacturers are focusing on developing energy-efficient systems that minimize power consumption while maximizing cooling effectiveness, addressing both consumer comfort and environmental concerns.
Regionally, the demand for ventilated seats varies, with notable growth in markets like North America, Europe, and parts of Asia where extreme weather conditions make such features highly desirable. In North America, the trend is driven by the popularity of SUVs and trucks, which often come equipped with luxury amenities. Europe sees a steady rise due to a combination of regulatory focus on comfort and rising consumer expectations. In Asia, particularly in countries with hot climates like India and China, there is a growing market as the middle class expands and consumers seek higher levels of comfort and luxury in their vehicles. As automakers continue to innovate and expand their offerings, the auto ventilated seats market is poised for robust growth in the coming years.
Recent Development
General Motors said in November 2022 that automobiles affected by the recent withdrawal of heated and ventilated seats due to a semiconductor shortage will be eligible for a refit process the following year.
Tata Harrier new top models without ventilated seats with connected car technologies will be offered in May 2022. The new variations will slot immediately below the top-spec XZ+ versions and the Harrier SUV’s Kaziranga Edition. The driver seat now offers six-way power adjustment as well as lumbar support that may be adjusted. However. Tata has not included items such as ventilated seats and iRA linked car technologies in the latest Harrier versions.
Key Companies Profiled
- Lear Corporation
- Adient Plc
- Magna International Inc.
- Toyota Boshoku Corporation
- Dura Automotive Systems
- Gentherm
- TS Tech Co., Ltd
- Faurecia SA
- Brose Fahrzeugteile GmbH and Co.
- NHK Spring Co. Ltd.
- Continental AG
- Grammer AG
- Hyundai Transys
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Key Segments Covered in the Auto Ventilated Seats Market Report
By Vehicle Type:
- Economy Cars
- Mid-size Cars
- Luxury Cars
By End User:
- OEMs
- Aftermarket
By Fan Type:
- Axial Fan
- Radial Fan
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific excluding Japan (APEJ)
- Japan
- Middle East & Africa (MEA)
Author
Nikhil Kaitwade (Associate Vice President at Future Market Insights, Inc.) has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.
About Future Market Insights (FMI)
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