The single-serve wine market is poised for significant growth over the next decade, with projections indicating a robust 3.4% compound annual growth rate (CAGR) from 2022 to 2032. Market sales are expected to soar from USD 483.1 million in 2022 to an impressive USD 674.9 million by 2032. This growth is driven by increasing consumer preference for cost-effective, conveniently packaged wines available in a variety of flavors, particularly among millennials and Gen-Z.
The rising demand for single-serve wines is attributed to several key factors:
- Convenience and Cost-Effectiveness: Single-serve wines offer an affordable way for consumers to enjoy different wine varieties without the commitment of purchasing a full bottle.
- Sustainability: Leading brands such as Wander + Ivy are focusing on eco-friendly packaging, reducing carbon footprints, and shipping costs. These companies are also innovating with unique flavors and ingredients to enhance their market presence.
- Recreational Activities: The increasing popularity of outdoor activities such as camping and trekking is boosting the demand for portable and convenient beverage options.
- Organic Wines: The organic segment is expected to experience the fastest growth as consumers increasingly favor natural and organic beverage products.
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Key Takeaways:
- Based on type, the red wine market segment is poised to expand at 4.2% CAGR in 2022.
- White wine is expected to account for a market share of 7.4% in the global single serve wine market.
- During the forecast period, the single serve wine market in the U.K. is expected to grow at a CAGR of 3.5%.
- Germany single serve wine market is expected to account for a demand share of 24.1% over the upcoming decade.
- The U.S. is expected to account for a share of 30.2% in the North America single serve wine market
“Single serve wine is a versatile product with a wide array of applications in a variety of recipes. From savory dishes to sweet desserts, single serve wine is used to make it more desirable. With rising health awareness and lactose intolerance, consumers are shifting towards single serve wine. Hence, key players are introducing organic and natural flavors to capitalize on the growing demand,” says a lead analyst at Future Market Insights.
Regional Insights
- The largest market for single-serve wines, driven by the growing interest of consumers in trying new wines without buying full bottles. The U.S. market is particularly strong, with companies offering high-quality, ready-to-drink cocktails in sustainable packaging.
- The second-largest market, with a strong preference for single-serve wines in the UK. Health-conscious consumers in the UK prefer these products to monitor their alcohol intake. The region also sees innovative packaging solutions from brands like The Copper Crew.
- Notably, Japan and South Korea are emerging markets. In Japan, single-serve wines are gaining traction among young consumers and fine dining establishments. In South Korea, the trend is driven by the perception of wine as a sophisticated, health-conscious choice.
Competitive landscape:
Top 5 manufacturers of single serve wine Wander + Ivy, Kim Crawford Sauvignon Blanc, Domaine Chandon Brut Rosé, 19 Crimes Red Blend, Union Wine Co., Pacific Rim – Eufloria, holding 20% to 30% single serve wine market share.
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Single serve wine Market by Category
By Type:
- Red Wine
- White Wine
- Muscat Wine
- Full Bodied Wine
- Riesling
- Sauvignon Blanc
By Texture:
- Smooth
- Course
- Creamy
- Waxy
- Silky
By Container Type:
- Glass Bottle
- Metal Can
By Shape:
- Burgundy
- Bordeaux
- Alsace
- Phone Valley
- Provence
- Jura
- Champagne
By Flavor:
- Blackberry
- Blueberry
- Cherry
- Cranberry
- Fig
- Plum
- Raisin
- Raspberry
- Strawberry
By Nature:
- Organic
- Conventional
By Application:
- In Store
- Restaurant
- Bar
- Hotel
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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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