Rising consumption of bottled wine along with increasing demand for attractive customized packaging solutions is a key factor driving sales of wine boxes globally.
Wine boxes are innovative wine packaging solutions generally made from paper & paperboard or wood materials. These wine boxes help in protecting the wine bottles from any damage during transportation and storage.
Wine boxes offer a premium look to wine bottles and have therefore gained immense traction across wine packaging industry. Manufacturers of wine are now preferring cost-effective wine packaging such as the wine boxes over other wine packaging solutions to save costs and woo more and more customers.
By using wine boxes, there is no need for extra cushioning to be inserted inside, as corrugated boxes are designed to keep bottles safe with layers of corrugated board. Along with that, corrugated boxes also protect wine from moisture as the corrugated board has better performance than regular cardboard.
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Wine producers in developing regions, especially in Asia, are preferring wine boxes over other types of wine packaging to fulfill the growing demand for wine in the region. Also, the procurement of paper and paperboard is way cheaper than other traditional materials. So, not only wine producers but the packaging solutions manufacturers are preferring wine boxes as the most profitable alternative among all wine packaging solutions.
Key Takeaways from Wine Box Market
- Based on material, the paper & paperboard box segment is estimated to hold around 84% of the total market share by the end of 2022.
- In terms of capacity, the multi-bottle box segment is projected to expand 1.7 times the current market during the forecast period.
- By box type, the slotted box segment is expected to grow at a CAGR of 6.1% during 2022-2032.
- Europe and North America together hold the largest share of the global wine box market.
- The U.S. is projected to hold around 78% share of the North American wine box market during the forecast period.
- Germany’s wine box market is anticipated to grow at 4.9% CAGR through 2032.
“The innovation offered by wine box manufacturers such as the transformation of the wine box into a table lamp after its use has thrown a new light into the wine box industry. Besides this, the availability of customization will create a growth opportunity for the wine box manufacturers during the forecast period” – says an FMI analyst
Usage of Printable Wine Box as a Branding Tool to Boost Market
The innovation-driven packaging industry is driven by the latest packaging trends, which are sometimes introduced by packaging manufacturers or sometimes by young consumer bases. The packaging industry flourishes by catering to those latest demands by producing a suitable packaging solution.
The printability offered by the wine boxes is used by wine manufacturers and marketers to print the necessary information such as the manufacturing date and place of production as per the regulatory laws. Also, these marketers use this left printable space to print the stunning brand logo, which creates a unique identity of the product in the consumer’s mind.
The wine box offers free space for marketing and branding to manufacturers, which helps the company create a brand image and it can provide visual associations such as logo, color and look. Thus, growing adoption of printable wine boxes over traditional packaging will boost the growth of the global wine box market.
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Who is Winning?
Key players operating in the wine box market are Smurfit Kappa Group plc, Mondi plc, Stora Enso Oyj, Graficas Digraf, Marber S.r.l., and Nordpack GmbH. Also, some of the other players in the market are Scotton SpA, OrCon Indiustries, Cartotrentina S.r.l., SCHEFFAUER HOLZWAREN GESELLSCHAFT M.B.H., Adam Pack, Golden West Packaging Group, and others.
Wine Box Industry by Category
By Material:
- Paper & Paperboard
- Wood
By Capacity:
- Single Bottle Box
- Multi Bottle Box
By Box Type:
- Slotted Box
- Folded Box
- Telescope Box
- Die-cut Box
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Middle East & Africa
- Oceania
About Future Market Insights Inc. (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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