Port Wine Market offers a wide range of types and vintages that will appeal to both casual drinkers and experts. Its unique production process and ageing techniques let it to hold onto its premium position in the market, making it a popular choice for discerning consumers for special occasions.
By 2032, the port wine market is expected to grow at a substantial compound annual growth rate (CAGR) of 8.1% and be valued at around US$ 2,011.9 million.
Consumer consumption habits are the primary drivers of growth in the port wine market. Customers are experimenting with a variety of alcoholic beverages, such as whisky, artisan brews, and premium wines.
Key Takeaways
- Red port wine dominates the market, expected to hold a significant share in 2022.
- White wine is poised for lucrative growth at 9.2% during the forecast period.
- Europe, with a share of around 34.2% in 2022, is set to dominate the global market.
- South Asia anticipates a lucrative growth rate in the port wine market.
- Tawny port wine is currently leading the market in 2022
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Port wine has grown in popularity among consumers who prefer less acidic libations since it is less acidic than other alcoholic beverages.
More people are projected to discover about port wine’s resveratrol content and other hidden health benefits via social media platforms and other communication technology, which will drive market growth.
Because people are more interested in a product’s manufacturing process and location of origin, instructional marketing is a strategy for helping port wine acquire market share. The introduction of additional flavours such as cinnamon, raspberry, chocolate, caramel, and others opens up a plethora of expansion opportunities for the port wine market.
The United States continues to be a focus for many international port wine producers due to its status as the largest wine consumer in the world. Because of the emergence of upper-middle class urban consumers, port wine has had the fastest increase in India over the past ten years.
Key Takeaways from Market Study
- The market is segmented based on nature, wherein the red port wine is anticipated to account for a significant global port wine market share in 2022.
- White wine is expected to witness a lucrative growth rate of 9.2% during the forecast period.
- The European port wine market is anticipated to dominate the global market, with a share of around 34.2% in 2022.
- South Asia is expected to witness a lucrative growth rate in the port wine market during the forecast period.
- On the basis of sales channels, the liquor store is expected to hold a dominating port wine market share in 2022, but the online retail store is expected to witness a lucrative growth rate over the forecast period.
- Based on product type, tawny port wine is dominating the global port wine market in 2022.
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Competitive Landscape
In order to increase revenue and generate sales from regions such as the Middle East and Africa, the companies are focusing on reaching consumers in several untapped markets. There are several regions where premium port wines from other countries are exported. This raises the price of premium products, reducing sales in these regions.
Symington Family, La Martiniquaise, Sogrape, Fladgate Partnership, Sogevinus, A ACálem, C N Kopke, Cockburn Smiths &CompanhiaLda, Delaforce Sons & Companhia, Martinez Gassiot, Vinhos SA, Ramos Pinto, Warren & Companhia, SA, Wiese & Krohn, Sucrs, Lda, and Others are the major participants in the port wine market.
Recent Developments:
- In 2020, Premium Port Wines, the US importer for leading Port producer Symington Family Estates, is pleased to announce the launch of Fine and Vintage Wines, an online retail store offering the finest Ports, Madeiras, and Douro table wines direct from the producers’ cellars in Portugal.
- In 2021, Taylor’s launched a digital campaign to coincide with the ‘Port season’ of fortified wine-drinking occasions, which includes Halloween, Bonfire Night, Christmas, and New Year’s Eve.
Port Wine Market by Category
By Nature:
- Red Wine
- Port Wine
By Product Type:
- Ruby]
- Tawny
- Vintage
- Rose
- Others
By Sales Channel:
- Modern Trade
- Restaurants & Bars
- Tasting Rooms
- Online Retail Stores
- Travel Retail Stores
Recent Developments
- In 2020, Premium Port Wines, the US importer for Symington Family Estates, launched an online retail store offering the finest Ports, Madeiras, and Douro table wines.
- In 2021, Taylor’s initiated a digital campaign aligned with the ‘Port season,’ celebrating fortified wine-drinking occasions.
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