The functional water market is anticipated to expand from US$ 15,234.39 million in 2023 to US$ 27,281.72 million in 2033.
The surge in demand for flavored functional water is attributed to its appealing attributes, including refreshing flavors, enhanced nutritional profiles, and superior taste. Available in a variety of flavors such as lemon, berry, and lime, this segment is experiencing notable growth.
Innovations in flavor development and packaging are driving market expansion, while flavored functional water is also recognized for its potential to enhance mental stamina by reducing stress and promoting relaxation. Additionally, health-conscious consumers are drawn to flavored functional water offerings with lower calorie content.
Market growth is further propelled by increased investment from key players in product marketing initiatives aimed at promoting flavored water products. This trend is expected to drive continued expansion in the flavored functional water market throughout the forecast period.
Increased Consumption by Health-conscious Population to Drive Functional Water Market Growth
The rise in demand for functional water due to its sustainability, rising consumer awareness of plastics as non-biodegradable pollutants harming the environment, and technological developments in the product packaging are the primary factors driving the functional water market.
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The increasing demand for functional foods, the popularity of a holistic mix of health and taste among millennials, and the growing demand for functional water due to the inclusion of essential ingredients such as amino acids, vitamins, minerals, and protein all contribute to the growth of the functional water market. Moreover, the adoption of severe plastic-use rules, public preference for functional water due to packaging utilized by several leading companies, and rising consumer demand for fortified food and beverages all have an impact on the functional water industry.
Government initiatives, a growing population of diabetes and obese patients, increased investment in research and development activities, and a rise in disposable income are the factors which have a beneficial impact on the functional water industry. Furthermore, technical advances, new product launches, and packaging material product innovations provide profitable chances to functional water market players during the projection period.
Key Takeaways
- The functional water market is expected to capture a CAGR of 6.2% during the forecast period 2023 to 2033.
- Growing popularity of functional water among the working class and millennial population, as well as creative product advancements, are likely to improve and accelerate the market growth over the projection period.
- North America dominated the functional water market.
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Key Developments
- October 2022 – CENTR Brands Corporation announced the addition of CENTR Enhanced, a non-CBD functional sparkling water, to its growing array of health and wellness products.
- July 2022 – As a part of Flow Beverage Corp.’s most recent product launch, the Flow Vitamin-Infused Water range of products was offered to consumers in three new organic flavors: Cherry, Citrus, and Elderberry.
- March 2022 – Nirvana Water Sciences Corp. introduced their Nirvana HMB + Vitamin D3 spring water as part of Expo West in Anaheim, California. Nirvana HMB + Vitamin D3 is one of the most recent additions to the repertoire. It provides both muscular rehabilitation and immunological support.
- May 2021 – PepsiCo Inc., a renowned worldwide food and beverage business, introduced Soul boost, improved sparkling water produced with beneficial additives. The drink comes in two flavors: Lift and Ease. The Lift has 200 mg of ginseng, which aids in mental stamina, and Ease contains 200 mg of theanine, which aids in relaxation.
- March 2021 – Nestlé S.A. announced the acquisition of Essentia Water, a premium functional water brand located in Washington. The company’s portfolio is being expanded to include international mineral and premium water brands, as well as healthy hydration products such as functional water.
Key Segments Profiled in the Market
By Type:
- Vitamin
- Protein
- Others
By Distribution Channel:
- Specialty Stores
- Supermarket/Hypermarket
- Online Stores
- Others
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- The Middle East and Africa
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