In 2022, the global market for car air fresheners is estimated to be worth approximately USD 2,233.7 million. By 2032, it is expected to reach around USD 3,178.2 million. Over the evaluation period from 2022 to 2032, the market is anticipated to experience moderate growth, with a Compound Annual Growth Rate (CAGR) of approximately 3.6%
Top Trends Driving Demand for Car Air Fresheners across the Globe
- Sales of automobiles worldwide have experienced a notable increase in recent years, driving the demand for car air fresheners as consumers increasingly opt for traveling by four-wheelers.
- The entry of new brands into the automobile industry, coupled with consumers’ growing preference for traveling in cars, is contributing to the rising sales of car air fresheners.
- Car air fresheners play a crucial role in enhancing the interior aroma of a vehicle, further fueling their demand in the market.
- The improved transportation facilities provided by government agencies have led to a higher number of automobiles on the road, thereby boosting the overall demand for car air fresheners.
- Consumers’ desire to eliminate unpleasant odors within their vehicles and enjoy a fresh and pleasant driving experience is driving growth in the global car air freshener market.
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Another key factor influencing growth in the automotive air freshener market is the innovation and development of eco-friendly products. Numerous players operating in the market are displaying their products as sustainable in order to attract the young generation, which is highly inclined towards the sustainability and eco-friendly factor. A large number of brands are expanding their product lines by manufacturing new ones with the help of natural ingredients.
For instance, Aroma Car offers its product Cellulose scented hanging freshener, which is scented with a liquid fragrance. The company claims it to be inspired from nature, and offers it in the shape of a leaf which is appealing to an increasing number of consumers. Such branding and promotional strategies are helping these companies to grow their product portfolios and subsequently, increase their market presence.
Key Takeaways from the Car Air Freshener Market Study
- The Europe and North America region together are anticipated to hold a major share of around ~43% in the global car air freshener market.
- The India and China market are anticipated to witness a growth rate of around ~4% and ~8.2%, respectively, during the forecast period.
- Leading players in the global market for car air fresheners are estimated to account for approximately ~10-15% of the total market share.
- Based on product type, the hanging segment is estimated to exhibit a CAGR of around 5% during the forecast period.
- In terms of price range, the medium segment is likely to hold a significant share of around 50% in the car air freshener market.
“Manufacturers are investing huge sums in the expansion of their product lines and product innovation to cater to sustainability demand from consumers. Some of the key players are also focusing on new ways of presenting eco-friendly products in the international market.” – Says an FMI analyst.
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Competition Landscape: Car Air Freshener Market
Leading manufacturers of car air fresheners are focusing on innovation & development of new car air fresheners. Major players present in the car air freshener market are
- Procter & Gamble Co.
- Car-Freshener Corporation
- California Scents
- Church & Dwight Co. Inc.
- Godrej Household Products
- Reckitt Benckiser Group Plc.
- Amway
- Kobayashi
- Liby
- Houdy
- Farcent
- Jiali
- Other (on request)
For instance,
- In March 2022, Premium Guard Inc., a designer, and manufacturer of automotive products launched Pureflow Cabin Air Fresheners. It is set to change the car air freshener marketplace. The cabin air freshener technology is patented and is developed with slow-release scent technology, as well as recycled and natural ingredients
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Global Car Air Freshener Market Outlook by Category
By Product Type:
- Clip-on
- Plug-ins
- Spray/Aerosol
- Paper
- Hanging
- Other
By Product Form:
- Crystal
- Foam
- Gel
- Liquid
- Powder
- Other
By Price Range:
- Low
- Medium
- Premium
By Sales Channel:
- Hypermarkets/Supermarkets
- Convenience Stores
- Departmental Stores
- Independent Stores
- Online Retailers
- Others
By Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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