The Black Friday sale, originating in Western countries, has become a global phenomenon, with an estimated market size of USD 278,645 million in 2024. The industry is expected to grow significantly in the coming years, reaching a valuation of USD 1,158,302.7 million by 2034, with a projected CAGR of 15.3%.
Despite its 1950s origins, Black Friday remains one of the biggest shopping days worldwide, with billions of dollars spent, especially in developed economies. The rise of eCommerce has further fueled industry growth as consumers increasingly favor online shopping.
Collaboration among brands has contributed to the industry’s success. Effective marketing through social media and other platforms has also been influential, particularly in countries with a sizable youth population.
Request Sample Copy Here: https://www.futuremarketinsights.com/reports/sample/rep-gb-15813
Online and mobile shopping has also played a crucial role, with the widespread availability of the Internet and mobile phones drawing consumers to the industry. Personalized deals and recommendations based on consumer behavior have further enhanced the industry’s appeal.
However, the industry faces challenges from alternative sales days and increasing competition, with events like Cyber Monday, Singles Day, and Prime Day diluting the prominence of Black Friday. Rivalry among brands has also led to pressure on profit margins, making it increasingly difficult for retailers to differentiate themselves.
“Companies involved in the Black Friday sale market must collaborate with social media influencers and promotional pages to spread awareness regarding the offers and discounts on the product offerings. This helps them gain more ground most cost-effectively,” – opines an FMI analyst.
Key Takeaways from the Market Study
- The consumer electronics segment dominates the global Black Friday sale market with a share of 24.7% in 2024.
- Based on end users, the men’s segment leads the Black Friday sale market with a share of 36.6% in 2024.
- The Black Friday sale market in Germany is anticipated to grow at a CAGR of 7.9% through 2034.
- The Black Friday sale market in China is estimated to rise at an 11.6% CAGR through 2034.
- The Black Friday sale market in India has the potential to increase at a 9.5% CAGR through 2034.
- The Black Friday sale market in the United States is predicted to rise at an 8.5% CAGR through 2034.
- The Black Friday sale market in Australia is very likely to grow at a CAGR of 14% through 2034.
Request Customization: https://www.futuremarketinsights.com/customization-available/rep-gb-15813
Category-wise Insights
| Segment | Value Share (2024) |
| Consumer Electronics (Product Type) | 24.70% |
| Men (End User) | 36.60% |
Competitive Landscape
The Black Friday sale industry is highly competitive, with brands and companies vying aggressively to attract consumers and boost sales.
- Companies kick-start their promotions well in advance to gain a competitive edge.
- Collaboration with social media influencers and promotional pages is a common strategy to expand reach and entice more customers.
- Exclusive deals and discounts are often offered to customers who sign up for loyalty programs or newsletters, further motivating people to shop on Black Friday.
- Key players in the industry include Amazon, Walmart, Best Buy, Target, and Macy’s.
Key Players:
- Amazon
- Walmart
- Best Buy
- Target
- Macy’s
- Kohl’s
- Costco
- Home Depot
- Lowe’s
- JCPenney
- eBay
- Sears
- Bed Bath & Beyond
- Staples
- GameStop
- Newegg
- Office Depot
- ASOS
- Zappos
- Nike
Gain Immediate Access to Detailed Market Insights: https://www.futuremarketinsights.com/checkout/15813
Recent Developments:
- In November 2023, Samsung US offered up to 25% discounts on Galaxy Z and S23 models, with a $600 credit for eligible trade-ins. Accessories like cases and power banks were also discounted.
- During the November 2023 Black Friday sale, Croma provided significant discounts on the Apple iPhone 15, offering attractive deals for HDFC Bank credit cardholders and additional online buyers.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact Us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-845-579-5705
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube
