The global reusable water bottle market is on the brink of substantial growth, with an anticipated valuation of US$8.8 billion in 2024. This surge in demand is fueled by a heightened awareness of the detrimental impact of single-use plastics on the environment, prompting consumers worldwide to seek eco-friendly alternatives like reusable water bottles.
Concerns over plastic waste polluting oceans and landfills have driven individuals to embrace sustainable options, thereby reducing their carbon footprint. As a result, the market for reusable water bottles is projected to witness robust expansion, with sales expected to grow at a steady CAGR of 2.8% and surpass US$11.5 billion by 2034.
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Market Growth
Cutting-edge products like paper bottles have gained prominence across various industries, including personal care products, beverages, and cosmetics, contributing significantly to increased sales in the forecast period.
In recent times, the sustainable packaging sector has experienced substantial market growth, attributed to its versatile, sustainable, and recyclable attributes.
The market share for paper bottles is expected to grow, driven by the matte finish and creative, bold designs, enhancing a brand’s visibility. This has prompted major beverage companies to adopt paper bottles alongside PET bottles, not only to elevate brand value but also to align with sustainability requirements, owing to the ecological aesthetics these containers provide during effective product packaging.
Market Drivers:
- Environmental Sustainability: Increased environmental awareness and the drive for sustainable packaging solutions have boosted the demand for paper bottles. These bottles are often seen as an eco-friendly alternative to traditional plastic containers.
- Regulatory Support: Favorable regulations and government incentives aimed at reducing plastic waste and promoting eco-friendly packaging options have encouraged the adoption of paper bottles.
- Consumer Preference: Growing consumer preference for environmentally responsible products and packaging has driven the demand for paper bottles, especially among eco-conscious demographics.
- Innovation in Materials: Advancements in paper bottle technology, including improvements in paperboard strength, coatings, and sealing methods, have made them more viable for a variety of applications.
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Competitive Landscape:
Most of the key players operating in the paper bottle market are switching toward the usage of advanced packaging. Further, leading players similarly utilize new product development as an essential method for growing their market presence among customers.
Recent Developments in the Market:
- In March 2022, PAPACKS Sales GmbH partnered with Keurig Dr. Pepper Inc. to develop a fully recyclable and compostable paper bottle.
- In June 2021, Unilever launched its first-ever paper-based laundry detergent bottle.
- The Absolut Company (TAC) announced on September 4, 2020, that as part of the paper bottle company effort, they might be releasing 2,000 paper bottle prototypes. The prototype is made up of 57 percent paper and 43 percent recyclable plastic which is also produced entirely of recycled materials.
- Johnnie Walker Scotch Whisky started coming in paper-based bottles on August 5th, 2020. According to Diageo, the multinational beverage and alcoholic firm that owns the trademark, Johnnie Walker, the bottle is 100 percent plastic-free and made entirely from sustainably sourced wood.
Leading Players:
- Frugalpac
- Unilever plc
- Paper Water Bottle
- Kagzi Bottles
- O.Berk Company, LLC
- Just Water
- Paper Bottle Company
- PAPACKS Sales GmbH
- LYS Packaging
- Choose Packaging
- Pulp Packaging International
- Pulpex Ltd.
- Shruti Agro
- 3Epack Group
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Key Segments Covered in the Market Report
By Capacity:
- 15 ml to 100 ml (Small)
- 101 ml to 500 ml (Medium)
- Above 500 ml (Large)
By Primary Usage:
- Everyday
- Sports
- Others (Travel, etc.)
By End Use:
- Water
- Beverage
- Alcoholic
- Non-alcoholic
- Personal Care &Cosmetics
- Others (Homecare & Toiletries, etc.)
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific Excluding Japan (APEJ)
- Japan
- The Middle East & Africa (MEA)
