The global fortified food market is poised for substantial growth, with a projected value of US$ 257,715 million by 2033, exhibiting a positive CAGR of 6.2% throughout the forecast period. In developed economies, consumers are increasingly recognizing the health advantages associated with fortified foods, fueling demand for these products.
Significant strides have been made in food fortification efforts across Africa. More countries are embracing staple food fortification initiatives, alongside capacity building and system strengthening, to combat and prevent micronutrient deficiencies effectively.
Fortified foods or condiments are enriched with one or more micronutrients intentionally added to enhance their nutritional quality while posing minimal health risks. This deliberate addition of essential micronutrients and vitamins, as defined by the World Health Organization (WHO) and the Food and Agriculture Organization (FAO), serves to enhance the nutritional value of staple foods and replenish lost micronutrients during processing.
Opportunities abound for businesses looking to capitalize on the burgeoning economies of Asia and the Pacific. Moreover, North America and other developed regions are expected to sustain their demand for fortified products, driving market growth.
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As chronic diseases and nutrient deficiencies remain prevalent concerns, consumers are increasingly turning to fortified foods to meet their health needs. These products, strategically marketed and readily available in modern trade outlets, are driving significant growth in the industry.
Manufacturers are innovating with fortified foods to cater to diverse dietary preferences, including vegan, gluten-free, and dairy-free options. Additionally, these products now feature functional ingredients like probiotics, prebiotics, antioxidants, and botanical extracts, offering not only nutrition but also specific health benefits such as improved gut health and enhanced immunity.
Advancements in drying technology, such as freeze-drying, spray drying, and vacuum drying, are further enhancing the efficiency and cost-effectiveness of producing fortified foods. These methods also help retain the nutritional content of crops, making fortified foods more appealing to consumers seeking convenient and nutritious options.
Key Takeaways from the Market Study
- The fortified foods market is estimated to reach US$ 207,352.6 million by 2032.
- A CAGR of 2.5% was recorded between 2018 and 2022 for fortified foods.
- Japanese sales accounted for 5% of the global market in 2022.
- According to analysts, the market for fortified foods in the United Kingdom grew by 2.5% in 2022.
- The micronutrient market for vitamin D is forecast to dominate during the forecast period.
- Yogurt with added vitamins is expected to gain popularity in the coming years.
“Innovation and the development of new products will fuel fortified food market growth. A rising number of government initiatives and research and development activities are expected to drive growth in the market,” says an FMI analyst.
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Competitive Landscape
More companies are collaborating and establishing strategic partnerships in the fortified foods industry.
Fortified food companies conduct research and development, innovate, develop products, expand geographically, and establish strategic partnerships.
- In July 2023, Big G breakfast cereals will contain double the amount of vitamin D as they currently do, providing 20% of the daily dose of vitamin D. The first cereals to include the vitamin boost are Cinnamon Toast Crunch and Cheerios; later this summer, Cocoa Puffs, Lucky Charms, Trix, and Cookie Crisp will follow. By the end of this year, the company plans to offer a full line of vitamin D-fortified cereals nationwide.
- In August 2023, the Directorate of Food and Civil Supplies will collaborate with PATH, its technical partner, to raise awareness about plastic rice circulating on social media.
Know More about What the Fortified Foods Market Report Covers
Future Market Insights offers an unbiased analysis of the global fortified foods market, providing historical data for 2018 to 2022 and forecast statistics from 2023 to 2033.
To understand opportunities in the fortified foods market, the market is segmented based on raw material, micronutrients, application, technology, and sales channel industry type across six major regions.
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Fortified Foods Market by Category
By Raw Material:
- Flours
- Rice Flour
- Wheat Flour
- Corn Flour
- Rice
- Salt
- Milk
- Oil
- Sugar
By Micronutrients:
- Vitamins
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Other Vitamins
- Minerals
- Calcium
- Iron
- Zinc
- Iodine
- Other Minerals
- Ther Fortifying Nutrients
By Application:
- Basic Food
- Cheese
- Butter
- Yoghurt
- Others
- Processed Food
- Extruded Products
- Powdered Products
- Value added Food
- Condiments
- Juice
By Technology:
- Drying
- Oven Drying
- Drum Drying
- Spray Drying
- Extrusion
- Coating & Encapsulation
- Others
By Sales Channel:
- Modern Trade
- Online Sales
- Neighborhood Stores
- Other Retail Format
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia & Pacific
- East Asia
- The Middle East & Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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