The United States NFC Lemon Juice Market is experiencing remarkable growth, driven by shifting consumer preferences towards natural and healthier beverage options. Future Market Insights projects substantial expansion, with a forecasted CAGR of 5% from 2023 to 2033. This surge is attributed to various factors, including the rising demand for on-the-go juice sachets, increased emphasis on health and wellness, and the growing popularity of clean label solutions and veganism.
Health-conscious consumers are increasingly drawn to NFC lemon juice due to its nutritional content and authentic qualities. With consumers prioritizing natural and minimally processed food and beverage products, the market for NFC lemon juice is witnessing a surge in both developed and developing regions. The versatility of NFC lemon juice, suitable for cooking, baking, and beverage preparation, further fuels its demand among convenience-seeking consumers.
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Several key factors are driving the growth of the NFC lemon juice market in the United States. The trend towards home cooking and mixology, along with the emergence of online retail channels, has significantly boosted accessibility to NFC lemon juice products. Additionally, innovative packaging formats and flavored variations are attracting a wider consumer base. Moreover, the rise of e-commerce platforms and direct-to-consumer channels is facilitating easier procurement of NFC lemon juice products.
Beverage makers today provide a wide range of new goods and categories in the beverage market. There’s a list of new juice concepts including NFC juice, cold-pressed juice, and so on. These new juice products, which have been well received by consumers, are rapidly gaining popularity in the United States juice market.
Citrus & Refreshing Flavor in NFC Lemon Juice Market Stimulating Growth
Key players are introducing better-for-you beverages emphasizing on refreshing flavors as consumers continue to value flavor over sweetness. While lemon and lime flavors are likely to remain popular in beverages, customers are trying new citrus and exotic flavors that are sweet without the additional content of sugar or artificial sweeteners.
Growing Consumption of Free-form Food & Beverages Products Pushing Market Demand
Growing awareness regarding the effects of allergens on human health and related diseases, consumers across the United States, are opting for allergen-free products. Free-form options have grown by leaps and bounds in recent years. Option of gluten-free, lactose-free, and dairy-free items are paving the way for free-form food in the market.
Rising cases of intolerance and allergy among consumers are driving them to switch to allergen-free food products, resulting in increased consumption of NFC lemon juice over the projection period.
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Recent Developments by Key Market Players
- Louis Dreyfus Company B.V. (LDC) developed a new product utilizing not-from-concentrate (NFC) orange juice in November 2022. It offers a remarkable 30% reduction in natural sugar content and more than triple the dietary fiber content. It preserves the original taste (Brix value) and vitamin C level of the juice.
- The Bevolution® Group expanded its product portfolio in April 2021. They added not-from-concentrate (NFC) juices to their existing range. Their product range already includes juices, lemonades, smoothie and cocktail mixers, functional refreshers, and add-ins. The inclusion of NFC juices complements its diverse offerings.
- Dream Foods International, LLC launched the Volcano Lemon Ginger Burst in March 2020. It features the highly popular lemon ginger flavor, which has become increasingly popular across different categories.
- Baor Product introduced a new line of 100% pure lemon juice called Sunlemon in March 2020. This natural NFC juice is sourced entirely from Spain.
Key Players
- LemonConcentrate S.L.
- Dream Foods International, LLC
- Baor Products S.L.
- Bevolution Group
- Argenti Lemon S.A
- Citrus World Inc.,
- Prodalim Group
- Citrusvil S.A.
- Louis Dreyfus Company
- Dohler GmbH
United States NFC Lemon Juice Market by Category
By Nature:
- Organic
- Conventional
By Distribution Channel:
- B2B
- B2C
- Modern Grocery Retailer
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Groceries
- Whole Sales
- Others
- Online Retail
- Modern Grocery Retailer
By Application:
- Food
- Dairy and Frozen Products
- Bakery and Confectionery
- Jam, Jellies and Preserves
- Others (Fast Food, Sizzler, etc)
- Beverages
- Juice
- Soft Drinks
- Squash
- Cider
- Others (Mocktails, Syrups, etc)
- Cosmetics
- Pharmaceuticals
- Flavours
- Others (Decorative, For Artificial Ripening, etc)
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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