The global smart TV market is on the brink of reaching a substantial valuation, projected to reach US$ 3,53,520.5 million by 2024. The growth is primarily driven by the burgeoning interest and insights surrounding the smart TV market. The trend is expected to open doors to new opportunities within the market, with a projected CAGR of 19.5% from 2024 to 2034. By 2034, the market is poised to soar to an estimated total valuation of around US$ 21,03,933.4 million.
The smart TV market is experiencing a rapid and transformative surge in digital content consumption, propelled by the widespread popularity of streaming platforms like Netflix and Amazon Prime Video, which have garnered substantial viewership on a global scale. This shift towards digital content consumption is a testament to changing consumer preferences and an indicator of the evolving landscape of home entertainment.
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The increasing relaxation of COVID-19 restrictions plays a pivotal role in boosting the smart TV market. As societies regain a sense of normalcy, there is a heightened emphasis on online content distribution, and consumers are increasingly turning to smart TVs for their entertainment needs. This surge reflects smart TV brands adaptability in catering to the changing dynamics of content consumption. With the convenience of internet connectivity, users can seamlessly subscribe to and enjoy their preferred online streaming services, contributing to the accelerated growth of the smart television market.
The growing demand for personalized entertainment experiences is a key driver in this trajectory. The days of traditional movie theaters and flipping through satellite television channels are giving way to the era of personalized content consumption. Smart TVs, by connecting to the internet, empower users to tailor their entertainment experiences by subscribing to platforms like Netflix and Amazon Prime. This shift in consumer behavior is reshaping the market landscape and driving the overall growth rate of the smart television market.
Key Takeaways from the Market Study:
- The market valuation in 2023 was US$ 2,96,500.5.
- Based on technology type, OLED is expected to dominate at a market share of 20.30% in 2024.
- Based on screen type, the flat type will register at a market share of 46.8% in 2024.
- The smart TV market size expanded at 18.5% CAGR between 2019 and 2023.
- Japan is estimated to expand at a CAGR of 18.20% by 2034.
Competitive Landscape:
The smart TV industry boasts a substantial array of market participants. Research and development play a pivotal role among these players, primarily focusing on introducing eco-friendly product lines as a core aspect of their manufacturing endeavors. Furthermore, they employ various expansion strategies, including collaborations, mergers and acquisitions, and diligent exploration of regulatory approvals to bolster their market presence.
Some of the key developments are-
- Apple has introduced the highly anticipated next generation of Apple TV 4K, elevating the home entertainment experience for users. The new model boasts a high frame rate and High Dynamic Range (HDR) with Dolby Vision, setting a new standard for visual quality.
- LG Electronics has celebrated significant success with the sales of its TV lineup, showcasing a diverse range of cutting-edge models. The lineup includes an impressive 14 OLED models, featuring the sleek GX Gallery series, the Genuine 8K ZX models, and the 4K Ultra HD TV.
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Leading Key Players:
- LG Electronics, Inc.
- Samsung Group
- Panasonic Corporation
- Apple, Inc.
- Sony Corporation
- Koninklijke Philips N.V.
- Videocon Industries Limited
- Haier Electronics Group Co, Ltd.
- TCL Corporation
- Hisense Group
- Sansui Electric Co., Ltd.
- Micromax Informatics
More Valuable Insights Available:
Future Market Insights offers an unbiased global smart TV market analysis, providing historical data from 2019 to 2023 and forecast statistics from 2024 to 2034.
To understand opportunities in the smart TV market is segmented based on major Display Technology Type (LED, QLED, HDR, OLED, LCD, IPS LCD, XLED), Screen Type (Flat, Curved, Foldable), Screen Size (32 Inches & Under, 33 to 44 Inches, 45 to 50 Inches, 51 to 55 Inches, 56 to 65 Inches, 66 Inches & Above), Application Type (Residential, Commercial, Hotels, Restaurants, Corporate Offices, Cafeterias, Others), Price Range (Under US$ 500, US$ 500 – US$ 1000, US$ 1000 – US$ 2000, US$ 2000 – US$ 3000, US$ 3000 & Above), Sales Channel (Hypermarkets/Supermarkets, Specialty Stores, Multi-brand Stores, Online Retailers, Wholesalers & Wholesalers, Other Sales Channel) and by Region (North America, Latin America, Eastern Europe, Western Europe, South Asia and Pacific , East Asia, Middle East & Africa)
Smart TV Industry Segmentation:
By Display Technology Type:
- LED
- QLED
- HDR
- OLED
- LCD
- IPS LCD
- XLED
By Screen Type:
- Flat
- Curved
- Foldable
By Screen Size:
- 32 Inches & Under
- 33 to 44 Inches
- 45 to 50 Inches
- 51 to 55 Inches
- 56 to 65 Inches
- 66 Inches & Above
By Application Type:
- Residential
- Commercial
- Hotels
- Restaurants
- Corporate Offices
- Cafeterias
- Others
By Price Range:
- Under US$ 500
- US$ 500 – US$ 1000
- US$ 1000 – US$ 2000
- US$ 2000 – US$ 3000
- US$ 3000 & Above
By Sales Channel:
- Hypermarkets/Supermarkets
- Specialty Stores
- Multi-brand Stores
- Online Retailers
- Wholesalers & Wholesalers
- Other Sales Channel
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- The Middle East & Africa
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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