Low-Calorie RTD Beverages Market Size to Surge to USD 45,398.044 Million by 2033

The proliferating health and wellness trend among modern consumers is expected to bode well for the low-calorie RTD beverages market in the coming decade.

As beverage producers are keenly observing constantly evolving lifestyle trends, demand for low-calorie RTD beverages is anticipated to rise in the near future, in turn driving the low-calorie RTD beverages market progress.

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Manufacturers in the low-calorie RTD beverages market are engaged in matching consumer demand for health, nutrition and sustainability. In consonant with this, the low-calorie RTD beverages market is witnessing persistent introduction of a range of novel low-calorie RTD beverages of multiple brands. For instance, Coca-Cola Singapore has recently launched Authentic Tea House range with no- or low-sugar.

Urbanization has increased the number of time-pressed consumers that actively seek ready-to-eat food, thereby driving the growth of the low-calorie RTD beverages market.

In addition, rising health and fitness has led beverage manufacturers to introduce a plethora of low-calorie RTD beverages to satiate increasing demand from consumers.

Beverage producers are introducing healthier low-calorie RTD beverages with the intention to stand out amid the intense competition. Along with the healthier beverage options, manufacturers in the low-calorie RTD beverages market are adopting novel and effective packaging solutions to attract a broader consumer pool.

Global Low-calorie RTD Beverages Market: Key Takeaways

In April 2016, the company Spiked & Sparkling, launched a new sparkling water which is a very low-calorie RTD beverage and also available in low-carb and gluten-free. The product was launched to cater the increased consumer demand for carbonated water and low-calorie RTD beverages globally.

In 2014, the Skinnygirl Cocktails, manufacturer of low-calorie RTD beverages, launched two new products in the U.S. market, Sweet’arita and Sparkling Margarita.

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Key Data Points Covered in the Report

Some of the key data points covered in our report include:

  • An overview of the market, including background and evolution
  • Macroeconomic factors affecting the market and its potential
  • Market dynamics, such as drivers, challenges and trends
  • Detailed value chain analysis of the market
  • Cost structure of the products and segments covered in the study
  • In-depth pricing analysis, by key product segments, regions and by major market participants
  • Analysis of supply and demand, such as top producing and consuming geographies, imports/exports and overall trade scenario
  • Analysis of the market structure, including a tier-wise categorization of key market participants
  • Competitive landscape of the market, including detailed profiles of the top players in this market

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data.

It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.

The report covers exhaust analysis on

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain

Regional analysis includes

  • North America (U.S., Canada)
  • Latin America (Mexico. Brazil)
  • Western Europe (Germany, Italy, France, U.K, Spain)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, ASEAN, Australia & New Zealand)
  • Japan
  • Middle East and Africa (GCC Countries, S. Africa, Northern Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments.

The report also maps the qualitative impact of various market factors on market segments and geographies.

Global Low-calorie RTD Beverages: Market Segmentation

On basis of beverage type, the low-calorie RTD beverages market is segmented as-

  • Alcoholic beverages
  • Cocktails
  • Vodka
  • Wine
  • Rum
  • Non-alcoholic beverages
  • Carbonated
  • Seltzers
  • Sparkling water
  • Non-carbonated
  • Tea & Coffee
  • Flavored/Infused water
  • Fruit juices

On basis of flavor, the low-calorie RTD beverages market is segmented as-

  • Fruits
  • Citrus fruits
  • Cranberry
  • Grapefruit
  • Others
  • Herbs & spices

On the basis of distribution channel, the low-calorie RTD beverages market is segmented as-

  • Direct
  • Indirect
  • Store-based retailing
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Discount stores
  • Traditional Grocers
  • Online Stores

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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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