The postbiotic supplements market size is predicted to reach a valuation of USD 10.8 million in 2024. Moreover, due to the increasing awareness regarding the health benefits of these products, the demand for postbiotic supplements is set to rise at a CAGR of 10.9% from 2024 to 2034, reaching a valuation of USD 30.5 million by 2034.
Postbiotics are produced by probiotic bacteria, including Lactobacillus and Bifidobacterium, and are commonly used in various nutritional products, including postbiotic supplements. The awareness of the potential health benefits of these bacteria is driving the demand for postbiotic supplements.
Postbiotic supplements play a vital role in enhancing the immune system, preventing diarrhea, reducing the symptoms of irritable bowel disease, and alleviating allergies by activating the innate immune system and fighting pathogens. As a result, the demand for gut health supplements is expected to grow in the next decade.
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The need for postbiotic supplements is expected to grow in the coming years due to the increasing incidence of certain digestive disorders, such as inflammatory bowel disease (IBD). Among the anticipated IBDs, ulcerative colitis or Crohn’s disease is expected to play a significant role in driving the demand for postbiotic supplements.
In the functional food and pharmaceutical sectors, postbiotic supplements offer nutritional benefits, prevent illness, and cure conditions. Thus, postbiotic supplements are crucial for promoting digestive health. Furthermore, postbiotic supplements are an ideal feed addition to improve the safety of diets and the growth potential of monogastric animals, such as pigs and chickens. As a result, the animal feed industry is increasingly demanding postbiotic supplements.
“Postbiotics are gaining popularity due to the potential health benefits produced by probiotic bacteria like Lactobacillus and Bifidobacterium. The postbiotic supplements enhance the immune system, prevent diarrhea, reduce irritable bowel disease symptoms, and alleviate allergies. The demand for gut health supplements is expected to grow in the next decade, especially due to the increasing incidence of digestive disorders like ulcerative colitis or Crohn’s disease. Postbiotic supplements are also essential for monogastric animal feed,” -says Nandini Roy Choudhury (client Partner for Food and Beverages at Future Market Insights, Inc.).
Key Takeaways from the Postbiotic Supplements Market
- The postbiotic supplements industry in the United States is projected to experience a CAGR of 8.9% through 2034.
- The German postbiotic supplements market is expected to demonstrate a CAGR of 9.6% through 2034.
- Japan’s postbiotic supplements industry is anticipated to witness a CAGR of 11.4% from 2024 to 2034.
- The postbiotic supplements market in India is expected to showcase a CAGR of 14.8% through 2034.
- China’s postbiotic supplements market is expected to display a CAGR of 7.8% over the forecast period.
Competitive Landscape in the Postbiotic Supplements Market
The postbiotic supplements industry faces intense competition and requires strategic advantage. Market players must focus on creating new products, expanding into new markets, and combining with other companies to flourish. This is anticipated to help develop product lines, gain new technology, and improve market position. Companies are expected to enhance their distribution networks by forming alliances, growing globally, increasing manufacturing capacity, and entering new markets.
Product innovation is crucial in the postbiotic supplements industry, with companies investing heavily in research and development to create unique, customizable options. To thrive in this fast-paced environment, companies must be flexible, responsive to consumer trends, and prioritize investing in innovation, adopting sustainable practices, and forming strong partnerships with distributors and suppliers.
Recent Developments in the Postbiotic Supplements Market
- Kyowa Hakko Bio, a Kirin subsidiary, received approval from the FSSAI in October 2023 to utilize IMMUSE, its Lactococcus lactis strain Plasma postbiotic, in health supplements and general foods.
- The New Zealand probiotic company Gutsi launched a 60-day gut reset kit in October 2023, providing a complete gut care regimen that combines pre-, pro-, and postbiotic nutrition from its current products.
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Key Companies in the Postbiotic Supplements Market
- Dr. Emil Nutrition
- For The Biome
- Designs for health
- Beekeeper’s Naturals
- MaryRuth Organics
- POSTBIOTICA SRL
- Essential Formulas Incorporated (Dr. Ohhira’s Probiotics)
- Glac Biotech Co., Ltd.
- KOREA BIOPHARM
- Pro Formulations MD
- MRM Nutrition
- Bio Complete 3
- GUT ARMOR
- Probulin
- Others
Key Market Segments
By Form:
- Soft-gel and Chews
- Capsules and Tablets
- Powder and Granules
By Distribution Channel:
- Health and Beauty Store
- Drug Store
- Modern Trade Channel (Supermarkets and Hypermarket)
- Online Retailing
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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