The global spirulina powder market size is Projected to reach US$ 702 million by 2034 at a CAGR of 5.9%, this natural superfood is gaining significant traction due to its health benefits and diverse applications. This trend signifies a lucrative opportunity for businesses catering to the growing demand for healthy and sustainable food products.
Spirulina powder is extracted from spirulina, a blue-green algae that is found to be grown on freshwater bodies, making it one of the most preferred choices for vegetarian fitness enthusiasts all over the world. The superfood status coupled with its rich anti-inflammatory properties has garnered a lot of attention in the world of the vegan fitness industry.
Market Overview: A Rising Tide of Health Consciousness
Consumers are increasingly prioritizing healthy and sustainable food choices, driving the demand for natural ingredients like spirulina powder. This blue-green algae is a powerhouse of nutrients, boasting a complete protein profile, essential vitamins, and minerals. As health consciousness surges, spirulina powder is attracting a wider consumer base seeking to integrate natural solutions into their diets.
Demand on the Rise: Vegan Boom and Functional Food Frenzy
- The Vegan Revolution: The rise of plant-based diets is fueling the demand for spirulina powder, a complete protein source ideal for vegans and vegetarians.
- Functional Food Frenzy: Consumers are increasingly seeking functional foods that offer health benefits beyond basic nutrition. Spirulina powder’s rich nutrient profile makes it a popular ingredient in functional food products like energy bars, smoothies, and yogurts.
- Supplementing Success: The growing popularity of dietary supplements presents a significant opportunity for spirulina powder. Its potential health benefits, including immune system support and detoxification, position it as a valuable addition to supplement regimens.
- Sustainable Superfood: The environmentally friendly nature of spirulina production resonates with eco-conscious consumers. Spirulina requires minimal resources to grow, making it a sustainable choice for health-focused individuals.
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Growing Factors: Innovation and Regulatory Landscape
- Tech-Driven Transformation: Innovations in cultivation methods, such as photobioreactors, are leading to increased yields and consistent quality of spirulina powder.
- Research & Development: Leading companies are investing in R&D to develop novel applications for spirulina powder, expanding its reach into new product categories.
- Regulatory Support: Government regulations focused on food safety and quality standards ensure the production of high-quality spirulina powder, fostering consumer trust.
Conventional spirulina powder is obtained from the artificial cultivation of spirulina in microclimatic conditions. This type of spirulina powder is relatively cheaper, easily available, and more edible as compared to its organic counterpart. Conventional-type powder dominates the global market with a share of 59.1%.
“There is little to no awareness about the health benefits of spirulina powder. Well-established sports nutrition brands can benefit a lot if they collaborate with world-renowned athletes and fitness figures for the endorsement of spirulina powder”, opines Nandini Roy Choudhury, Client Partner at Future Market Insights.
Key Takeaways from the Spirulina Powder Market Report
- Owing to its emerging vegan trend, the United States showcased a 26.8% share of the spirulina powder market.
- China has a 9.7% share of the global spirulina market due to its association with the use of spirulina since ancient times.
- Based on application type, dietary supplements and pharmaceuticals dominate the spirulina powder market with a 72.9% global revenue share.
- Emerging brands have come up with many innovative food items that have spirulina powder as their main ingredient, like smoothies, ready-to-serve beverages, and everyday snacks.
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Recent Developments in the Spirulina Market
- To provide its patients with essential nutrients and vitamins, Mumbai’s Group of Tuberculosis Hospitals recently cultivated spirulina on its premises.
- The National Aeronautics and Space Administration (NASA) is all set to incorporate spirulina powder into the diets of its astronauts.
- GNT Group came up with Exberry Shade Bright Green, a spirulina-infused, green powder that has applications in bakery mixes and seasoning products.
Key Market Players
- Clos Sainte Aurore
- Spirulina Viva
- SPIFORM
- Spirulina La Capitelle
- Aurospirul
- Far East Microalgae Industries Co., Ltd
- Fuqing King Dnarmsa Spirulina Co. Ltd.
- DIC Corporation
- Cyanotech Corporation
- C.B.N. Bio-engineering Co., Ltd
- Yunnan Green A Biological Project Co., Ltd
- Jiangshan Comp Spirulina Co. Ltd
- Inner Mongolia Rejuve Biotech Co., Ltd.
- Zhejiang Binmei Biotechnology Co., Ltd.
- Bluetec Naturals Co., Ltd.
- Taiwan Chlorella Manufacturing Company
- Roquette Klötze GmbH & Co. KG
Market Segmentation
By Nature:
- Organic
- Conventional
By Application:
- Food & Beverage
- Dietary Supplements and Pharmaceuticals
- Animal & Aquaculture Feed Cosmetics and Personal Care
- Others
By Sales:
- Channel
- Direct Sales
- Retail Sales
- Modern Trade
- Specialty Stores
- Pharma & Drug Stores
- Online Retail
- Other Retailing Formats
By Region:
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East and Africa
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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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