Italy Culinary Tourism Industry: Set to Grow at a CAGR of 13.1% to Reach USD 153,714.1 Million by 2034

Italy Culinary Tourism Industry
Italy Culinary Tourism Industry

The culinary tourism industry in Italy is set to attain a value of USD 44,883.6 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 13.1%, reaching USD 153,714.1 million by 2034.

Online and social media platforms are being used by leading Italy culinary tourism market participants to promote the cuisine heritage of the country. Wine making and tasting packages provided by various travel agencies in the country are attracting more international tourists as Italy is famous for its wine.

Culinary classes offered in certain areas in Italy are also driving the market. For instance, in Bologna, one can take classes to learn how to prepare Tortellini and in Rome, one can learn how to make pasta by purchasing the correct ingredients. These initiatives are mainly taken by the Italian government to promote the country’s culinary tourism market.

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In addition, the government is providing financial support to local and small restaurants, hotels, and cafes to promote traditional food and drinks. They are also promoting new entrepreneurs. Due to these initiatives, restaurants and cafes are nowadays providing local delicacies made by using conventional ingredients found across Italy.

Key Takeaways: Italy Culinary Tourism Market

  • By activity type, the restaurants segment is likely to dominate the Italy culinary tourism market.
  • Based on booking channel, the online booking segment is anticipated to generate lion’s share in the Italy culinary tourism market.
  • In terms of tourist type, the international segment is set to lead the Italy culinary tourism market by holding the largest share in 2032.
  • By age group, the 35-45 years segment is expected to dominate the Italy culinary tourism market in the assessment period.
  • The Italy culinary tourism market represents about 5%-9% of the global culinary tourism industry.

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Competition Landscape: Italy Culinary Tourism Market

Leading players in the Italy culinary tourism market are focusing on adopting promotional strategies to attract more tourists. They are also collaborating with small, local restaurants and cafes to enhance sales in the market.

Major key players

  • Sicily Activities
  • Soleto Travel
  • Let’s Cook in Umbria
  • Click Tours
  • Back-Roads Touring
  • Omega Tours
  • Travel Before
  • Intrepid Travel
  • Winedering
  • Turisti in Puglia
  • Europeando Europa
  • Exodus Travels
  • Experience BellaVita
  • ExperiencePlus! Bicycle Tours
  • Cosmos
  • Learning Journeys

About Travel & Tourism Division at Future Market Insights

The travel & tourism team at Future Market Insights provides all the necessary insights and consulting analysis to fulfill the unique business intelligence needs of clients worldwide. With a catalog of more than 500 reports pertaining to the latest statistics and analysis from the travel & tourism industry, the team is happy to help with every business intelligence research and consulting requirement.

Italy Culinary Tourism Market Outlook by Category

By Activity Type:

  • Culinary Trials
  • Cooking Classes
  • Restaurants
  • Food Festivals
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In-Person Booking

By Tourist Type:

  • Domestic
  • International

By Tour Type:

  • Independent Traveller
  • Package Traveller
  • Tour Group

By Consumer Orientation:

  • Men
  • Women
  • Children

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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