The global oat protein market is expected to reach a market valuation of USD 51 Mn by the year 2022, accelerating with a CAGR of 4.4% by 2022-2032, to reach a value of USD 75.8 Mn by 2032. As per FMI, the Indian oat proteins market is expected to account for USD 8.67 Mn in 2022 which is approximately 17% of the global oat.
It is often used to enhance the protein content of foods and beverages. Growing demand for plant-based foods that do not contain any harmful chemical additives is responsible for the surge in consumer interest in protein intake propelling the global oat proteins market upward.
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Proteins play a vital role in carrying chemicals throughout the body, repairing and replacing cells, and protecting the body from viruses and bacteria. It helps in the proper development and growth of toddlers, teenagers, and pregnant women and ensures that all the body systems function properly. The rising trend of health and wellness trend has resulted in a huge increase in demand for functional and fortified foods and beverages. The oat protein market is predicted to develop due to higher demand for functional foods and drinks.
Rising preference for healthy and organic products is expected to propel the demand for Oat Protein. As its production does not include the addition of any chemical components. North America and Europe are expected to be attractive destinations for oat protein products due to high disposable income and rising health concerns.
In the Asia Pacific market consumers are adopting a vegan lifestyle due to an increase in awareness of consuming natural food products for overall health. This is expected to open the door to many opportunities in the future.
Key Takeaways from the Market Study
North America Oat Protein Market is estimated to be valued at USD 11.73 Mn in the year 2022 and to register a value of US$ 18.84 Mn in 2032, witnessing a CAGR of 4.9% in the forecast period
Market share of Latin America and Oceania is 4.2% and 4.3%, respectively, in 2022.
The European Oat Protein market is expected to reach USD 11.2 Mn IN 2032
Growing customer preference for organically sourced products without any chemical preservatives is expected to propel the demand for products that make use of Oat Protein across global markets.
By Application, the food industry holds the highest market share of 55% during the assessment year.
“Key players in the oat protein market are developing new product variants. Wide endues applications of Oat Protein like Food and beverage, Cosmetics, and Pharmacy are expected to boost the demand for Oat protein market. Manufacturers offering innovative clean-labelled products to benefit in long.” says a Future Market Insights analyst.
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Competitive Landscape
Key manufacturers have invested substantially in developing innovative products that have multiple utilities. Mergers and alliances have been a prominent growth strategy practiced by companies planning to extend their market presence in the global oat protein market.
Nebraska’s “poultry only” protein conversion factory which has a total investment of almost $50 million was celebrated. The event marked the end of a four-year construction process that included the rebuilding of the current red meat conversion facility centre. The poultry expansion is expected to employ around 100 employees, at the Wahoo facility, Byproducts from the upcoming Lincoln Premium Poultry factory in Fremont will be treated at the poultry facility.
Key Companies Profiled in the Oat Protein Market
· Lonza Group
· Givaudan S.A.
· Oy Karl Fazer Ab
· Harke group
· Lantmannen
· Provital Group
· Croda International Plc
· Oat Tech, Inc.
Oat Protein Market by Category
By Form, Oat Protein Market is segmented as:
- Isolates
- Concentrates
By Application, Oat Protein Market is segmented as:
- Food
- Beverages
- Personal Care/ Cosmetics
- Other Applications
By Sales Channel, Oat Protein Market is segmented as:
- Offline Sales Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Store
- Other Sales Channel
- Online Sales Channel
- Company Website
- E-commerce Platform
By Region, Oat Protein Market is segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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