The dryer sheets market, valued at USD 12 billion in 2021, witnessed a year-on-year increase of 5.8% to reach USD 12.7 billion. It is anticipated that from 2022 to 2032, the market will experience significant growth, with a Compound Annual Growth Rate (CAGR) of 4.11%, reaching a valuation of USD 19 billion.
Today, scents are an inseparable part of hygiene. While consumers purchase household cleaning products, they ensure that they are pleased with the smell of the product. Consequently, many dryer sheet companies have shifted towards R&D activities to create new formulas for making unique odors from dryer sheets.
Dryer sheets impart fabrics with ‘wearable softness’ and pleasant scent. Dryer sheets are cationic surfactants that provide an electrically conductive chemical layer on the fabric that keeps it soft and releases static cling. Therefore, they extend the life of the fabric. Also, dryer sheets are used to provide a subtle and airy fragrance in suitcases, bags, drawers, and washing machine when clothes are being washed. Dryer sheets are used to eliminate dust off the surface of computer screens and window blinds.
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Growth Drivers:
- Increasing Demand for Convenience: Busy lifestyles and a growing preference for convenience products are driving the demand for dryer sheets. Consumers seek products that simplify laundry routines, and dryer sheets offer a hassle-free way to soften clothes, reduce static, and add fragrance in one step.
- Rising Awareness of Fabric Care: With a greater emphasis on fabric care and extending the life of garments, consumers are increasingly recognizing the benefits of using dryer sheets. These products not only soften clothes but also help prevent wrinkles and reduce drying time, thereby contributing to fabric preservation.
- Expanding Urbanization and Apartment Living: Urbanization and the rise in apartment living translate to smaller living spaces and limited access to outdoor drying areas. Consequently, there’s a higher reliance on dryers for laundry needs, spurring the demand for dryer sheets as a complementary product to improve the drying process and garment quality.
- Innovation in Product Offerings: Continuous innovation in dryer sheet formulations, such as eco-friendly options, allergen-free variants, and enhanced fragrance profiles, is attracting consumers looking for specific benefits or features. Manufacturers are responding to evolving consumer preferences by introducing new product lines tailored to different needs and concerns.
- Growing Disposable Income: Increasing disposable income levels in emerging markets enable consumers to spend more on discretionary items like dryer sheets. As disposable incomes rise, consumers are willing to invest in products that offer convenience, quality, and enhanced fabric care, thereby propelling the growth of the dryer sheets market.
Which are Some Prominent Drivers Spearheading Dryer Sheets Market Growth?
- Washing machines have become essential household appliances worldwide, leading companies in the laundry care market to introduce innovative solutions like dryer sheets compatible with washing machines for superior laundry outcomes.
- Prominent players in the dryer sheet market are adopting new marketing strategies to influence consumer purchasing decisions, enhancing market growth.
- The introduction of new dryer sheets with innovative features and consumer awareness campaigns is expected to drive growth in the dryer sheets market.
- Increasing demand for fabric softeners such as dryer sheets, which eliminate static cling and provide a fresh scent, contributes to market expansion.
- Rising consumer demand for long-lasting dryer sheets with biodegradable properties that enhance fabric lifespan, reduce wrinkles, and offer other benefits is fueling growth in the market.
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Why is Asia-Pacific Emerging as an Opportunistic Dryer Sheets Market?
Japan and China are expected to drive the global dryer sheets market in Asia Pacific. The market is expected to grow to US$ 10 Billion by the end of the analysis period.
China will continue to be one of the fastest-growing markets in this cluster of regional markets. The Asia-Pacific market, led by countries such as Australia, India, and South Korea, is expected to reach US$ 2.8 Billion by 2032.
How is North America Contributing to the Growth of the Dryer Sheets Market?
The dryer sheets market in North America is expected to be worth US$ 3.15 Billion by 2022. North America is expected to dominate the global dryer sheets market. It is made up of a large area that has been developed and where people live with a high standard of living. As a result, the region stands out among the others.
Market Competition
Some of the key participants present in the global Dryer Sheets market include
- AkzoNobel N.V.
- Asahi Glass Co. Ltd.
- Dow Chemical Company
- Gujarat Alkalies & Chemicals Ltd.
- Ineos
- Solvay S.A.
- Shin-Etsu Chemical Co. Ltd.
- Tokuyama Corporation
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Key Segments Covered in the Dryer Sheets Industry Survey
By Pack:
- 10 to 50 Pieces Dryer Sheets Pack
- 50 to 100 Pieces Dryer Sheets Pack
- 100 to 150 Pieces Dryer Sheets Pack
- 150 and Above Dryer Sheets Pack
By Price Range:
- Low Priced Dryer Sheets
- Medium Priced Dryer Sheets
- High Priced Dryer Sheets
By Sales Channel:
- Dryer Sheets Sales via Supermarkets/Hypermarkets
- Dryer Sheets Sales via Convenience Stores
- Dryer Sheets Sales via Online Stores
- Dryer Sheets Sales via Independent Small Stores
- Dryer Sheets Sales via Other Sales Channels
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