The global genistein market, estimated at USD 23.5 million in 2022, is forecasted to accelerate with a CAGR of 10.9% to reach US$ 66.0 million by 2032. Genistein, a natural isoflavone primarily found in soybeans, offers numerous health benefits, including anticancer activity, antioxidant properties, and hormonal support.
Genistein is referred to as a natural isoflavone that is mainly found in soybeans, as well as soybean-enriched products. Numerous research studies have found that genistein has a wide range of beneficial properties such as anticancer activity, antioxidant, anthelmintic, and antiangiogenic.
Driven by increasing consumer awareness regarding preventive healthcare and rising demand for functional foods and dietary supplements, the demand for genistein is expected to surge across various industries, including pharmaceuticals, nutraceuticals, skincare, and food and beverages.
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Demand for Genistein Powder to Grow Exponentially among Food and Beverage Manufacturers
Genistein-based food and beverages have exceptional characteristics and health benefits. Intake of genistein products has been attributed to lower incidence of breast and prostate cancer in human beings. Demand for high-beneficial meals infused with flavonoids is a result of increased consumer awareness. Furthermore, due to the high risk of cancer in humans, demand for food and beverages infused with genistein is anticipated to surge in the next ten years.
Growing Factors:
- Health Benefits: Genistein’s multifaceted functionality, including its potential in reducing the risk of chronic diseases such as cancer and cardiovascular disease, is driving its demand in the global market. Additionally, its properties like collagen synthesis and antioxidants are fueling growth in the skincare and personal care sectors.
- Product Innovations: Companies are introducing innovative products incorporating genistein to address various health concerns, such as menopausal symptoms and skin aging. These product launches are expected to attract a large consumer base and drive market growth.
- Increasing Consumer Focus on Health: Rising consumer focus on maintaining a healthy lifestyle, particularly in regions like North America and Europe, is driving the demand for genistein-based products. The growing prevalence of health issues like obesity and cancer is further boosting the adoption of genistein supplements and medications.
- Increasing Consumption of Dietary Supplements to Bolster Demand for Phytoestrogen Genistein
Owing to its multifaceted functionality, genistein is considered to be a potential ingredient for use in a wide variety of industrial applications. Ongoing expansion of the pharmaceutical, nutraceutical, and dietary supplement industries on the back of rising consumer awareness regarding preventive healthcare and surging per capita healthcare expenditure is projected to aid sales of the flavonoid.
Rising Launch of Nutraceutical Products in China to Fuel the Demand for Genistein Tablets
In the assessment period, Asia Pacific is expected to develop at a fast pace. The region’s rapid growth can be ascribed to increasing demand for healthy food items and changing lifestyles of consumers across China. Expansion of the nutraceutical industry in China backed by increasing consumer awareness regarding healthcare, weight loss, and calorie reduction is anticipated to drive the genistein market. A rapid shift of Chinese consumers towards preventive healthcare that includes consuming functional foods and dietary supplements on a daily basis to strengthen the immune system against various diseases would also spur sales.
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Key Takeaway for Investors:
- Lucrative Investment Opportunities: With a projected CAGR of 10.9% and a market valuation of US$ 66.0 million by 2032, the genistein market presents lucrative investment opportunities for investors in the B2B industry. Investing in companies involved in genistein production and application across pharmaceuticals, skincare, and nutraceuticals sectors can yield significant returns.
- Market Trends: The market is witnessing trends such as increasing consumption of dietary supplements and rising demand for functional foods with health benefits. Investors should focus on companies that are capitalizing on these trends through product innovation and expansion of their product portfolios.
- Regional Growth Opportunities: North America, particularly the United States, is expected to generate a significant share of the genistein market, driven by increasing demand for weight management solutions and preventive healthcare. Investors should also explore opportunities in regions like Asia Pacific, particularly China, due to the rapid growth of the nutraceutical industry and changing consumer lifestyles.
- Competitive Landscape: The genistein market is highly competitive, with key players investing in research and development to expand their product portfolios. Investors should monitor companies’ strategies, such as mergers and acquisitions, to capitalize on growth opportunities in the market.
Competitive Landscape
With a large number of manufacturers operating globally, the market for genistein is highly competitive. Key companies are investing huge sums in research and development, which is expected to boost overall growth over the forecast period. Furthermore, the rising focus of companies on expanding their product portfolios, as well as engaging in mergers and acquisitions are anticipated to provide significant growth opportunities to accelerate in the market throughout the evaluation period.
For instance,
- In May 2022, Hologram Sciences, a fitness and wellness company headquartered in Boston, introduced a new women’s health brand concept called Phenology. It was mainly designed to holistically offer support for women throughout menopause. The company’s patent-pending combinations consist of DSM’s GeniVida genistein for the treatment of hot flashes.
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Genistein Market Outlook by Category
By Form:
- Powder
- Liquid
By Application:
- Food and Beverage
- Pharmaceuticals
- Nutraceuticals
- Cosmetics & Personal Care
- Pet Food
- Animal Feed
By Region:
- North America
- Latin America
- Europe
- Middle East and Africa
- East Asia
- South Asia
- Oceania
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