The dehydrated vegetable market in Western Europe is poised for substantial growth, with sales expected to soar from USD 9,577 million in 2023 to USD 20,000 million by 2033, reflecting a robust CAGR of 7.6%. This growth is attributed to changing consumer preferences, advancements in packaging and formats, and increasing health consciousness.
The demand for dehydrated vegetables in Western Europe is being driven by several key factors:
- Health Consciousness: Consumers are increasingly seeking nutrient-dense food options, and dehydrated vegetables are perceived as healthier alternatives to canned or frozen varieties due to their ability to retain vitamins and minerals.
- Convenience: Dehydrated vegetables offer convenience in storage and usage, with a longer shelf life and lightweight properties compared to fresh produce. This convenience factor appeals to busy consumers looking for easy-to-store and prepare food options.
- Non-Seasonal Availability: Rising demand for non-seasonal products contributes to the growth of the dehydrated vegetable market, as consumers seek access to their favorite vegetables year-round.
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Several factors are fueling the growth of the dehydrated vegetable market in Western Europe:
- E-commerce Expansion: The rise of e-commerce and online grocery shopping has expanded the consumer base for dehydrated vegetables, enabling direct sales to customers through internet channels and enhancing market accessibility.
- Health Awareness: Increasing awareness of health issues among consumers is driving demand for nutrient-rich food options, positioning dehydrated vegetables as a convenient and healthy choice.
- Export Opportunities: Western Europe’s reputation for high-quality food products presents export possibilities for the dehydrated vegetable industry, allowing for market expansion beyond domestic borders.
Key Takeaway:
- Lucrative Investment Opportunity: With a projected CAGR of 7.6% and a forecasted valuation of US$ 20,000 million by 2033, the dehydrated vegetable market in Western Europe offers significant growth potential for investors in the B2B industry.
- Consumer Trends: Understanding consumer preferences for convenience, health, and sustainability is essential for companies looking to capitalize on the growing demand for dehydrated vegetables in Western Europe.
- Innovation and Differentiation: Companies can differentiate themselves in the market by focusing on product innovation, such as introducing organic and locally sourced options, and leveraging advancements in packaging and formats to meet evolving consumer needs.
- Market Expansion Strategies: Expanding into emerging economies like Germany and Spain, where consumer tastes for a wider variety of ready-to-eat food items are rising, presents opportunities for growth and revenue expansion in the dehydrated vegetable industry.
Competitive Landscape
There are numerous dehydrated vegetable vendors in Western Europe industry. To improve their position in the industry, the significant dehydrated vegetable players concentrate on partnerships, expansion, mergers and acquisitions, and product development. As consumers’ tastes for a wider variety of ready-to-eat food items and their income levels are rising, giant dehydrated vegetable manufacturers in the freeze-dried industry concentrate on taking advantage of the opportunities presented by emerging economies like Germany and Spain to increase their revenue base.
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Recent Developments Observed in Dehydrated Vegetable in Western Europe
- The leader in freeze-drying, Saraf Foods, was purchased by Roha Group in November 2022. In addition to its current Newfoods plants in Italy, Roha’s technology and product portfolio of dehydrated fruits, vegetables, and herbs were expanded with this acquisition. New cutting-edge technologies were added, such as individual quick freezing (IQF) of fruits, vegetables, spices, and herbs, as well as air and freeze-drying.
- Mixologist’s Garden introduced six freeze-dried drink garnishes in the United Kingdom in August 2022. 90% less weight than fresh fruit makes up the product. The three citrus product lines are available in ultra-long shelf-life ready-to-serve resealable packs.
- Freeze-dried jackfruit was the newest ingredient introduced by European Freeze Dry to the Western European industry in February 2021. Its texture, many applications, and ability to substitute pulled chicken or pork in pot meals make it a great choice.
Key Industry Players of Dehydrated Vegetable in Western Europe
- Asahi Group Holdings, Ltd.
- Nestle S.A.
- European Freeze Dry
- Ajinomoto Co. Inc.
- Harmony House Foods, Inc.
By Product Type:
- Carrot
- Onions
- Potatoes
- Broccoli
- Beans
- Peas
- Cabbage
- Mushrooms
- Tomatoes
By Form:
- Minced & Chopped
- Powder & Granules
- Flakes
- Slice & Cubes
- Others
By Nature:
- Organic
- Conventional
By End Use:
- Food Manufacturers
- Foodservice
- Retail
By Drying Method:
- Air Drying
- Spray Drying
- Freeze Drying
- Drum Drying
- Vacuum Drying
By Distribution Channel:
- Store-based retailing
- Hypermarkets/ Supermarkets
- Convenience Stores
- Food and Drink Specialty Stores
- Online retail
By Countries:
- Italy
- Germany
- Netherlands
- France
- United Kingdom
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