Bird Food Market: Growing Preference for Balanced Diets Spurs Adoption of Sustainable Approaches | Says FMI

Bird Food Market
Bird Food Market

The bird food market is predicted to reach USD 2,206.5 million by 2024. Market size is projected to reach USD 3,229.5 million by 2034, expanding at a CAGR of 3.5%. Research has indicated that installing bird feeders can greatly increase the chances of birds surviving, particularly in the winter. For instance, a study discovered that the presence of bird feeders raised the survival percentage of Black-capped Chickadees from 37% to 69%.

Worldwide, there is a decline in bird populations as a result of several issues, including predation, habitat destruction, and climate change. Wildlife populations and conservation efforts may benefit by providing a consistent source of food in the form of bird feeders.

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Bird feeders provide a steady stream of nutrients, particularly during limited natural food availability. Bird feeders are even more crucial during winter when certain bird species migrate and rely on them for food. Various food options can attract various bird species since different birds have different dietary requirements. Feeding birds can provide great opportunities for close observations of bird behavior.

For kids, feeding birds may be a fun and educational experience. In addition, it provides the opportunity to learn about various bird species, their habits, and their food requirements. A sense of duty and empathy for the natural world can also be developed through it.

Key Takeaways from the Market Study

  • By 2034, it is estimated that the United Kingdom will register a CAGR of 1.5%.
  • In Japan, the market is expected to increase at a CAGR of 5.2% between 2024 and 2034.
  • China is expected to experience a CAGR of 6.8% from 2024 to 2034.
  • The seed segment is projected to hold a market share of 23.6% in 2024.
  • In 2024, pet specialty stores are expected to hold a 41.6% market share.

The environmental and health consciousness of bird owners are expected to improve sales. Bird food demand will be driven by increased consumer awareness about bird conservation, social media trends, and e-commerce sales,” comments a Future Market Insights analyst.

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Competitive Landscape

Global bird food companies are expanding their product lines and catering to high client demands by partnering with local vendors, pet specialty shops, and influencers through social media.

Several prominent companies also want to expand their global market presence by developing innovative products. Bird food is made from organic ingredients, and huge sums of money are invested in research and development. To attract more customers, some companies make unique bird feeders.

  • In July 2022, Meripac, a British manufacturer of wild bird care products, introduced an adjustable bird feeder mounted on a window. Depending on the bird’s size, owners can choose whether seeds can be reached inside. Window Bird Feeders come equipped with adjustable openings, metal cages, and pigeon guards.
  • In September 2023, Bird Buddy, maker of AI-driven smart bird feeders such as the smart Hummingbird Feeder and Bird Bath, launched another smart bird feeder. The company is introducing Bird Buddy Explore, which enables users to browse feeds from Bird Buddy cameras worldwide, such as those in Hawaii, Kenya, Chile, and Bhutan.

Who is winning?

Major players present in the bird food market are

  • Wild Birds Unlimited Inc.
  • Bulldog Products
  • Des Moins Feed Co. Inc.
  • Kaytee Products, Inc.
  • Pennington Seed Inc.
  • D Pet Products.
  • F.M. Brown’s Sons, Inc.
  • Wagner’s LLC.
  • Hartz
  • Mars Inc.
  • Mogiana Alimentos SA

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More Valuable Insights Available

Future Market Insights offers an unbiased global bird food market analysis, providing historical data from 2019 to 2023 and forecast statistics from 2024 to 2034

To understand market opportunities, the bird food market is segmented based on product type (seed, feed, treats, suet, others), price range (economical, mass, premium), bird type (wild birds, caged birds), sales channel (supermarkets/hypermarkets, pet specialty stores, drug & pharmacy stores, multi-brand stores, online retailers, other sales channel), end user (veterinary specialty, household, animal shelter) and region (North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, East Asia, and the Middle East and Africa).

About the Consumer Product Division at Future Market Insights

The consumer product team at Future Market Insights offers expert analysis, time-efficient research, and strategic recommendations to provide authentic insights and accurate results to help clients worldwide. With over 100+ reports and one million+ data points, the team has analyzed the industry lucidly in 50+ countries for over a decade. The team briefly analyzes key trends, including competitive landscape, profit margin, and research development efforts

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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