The active wear market is anticipated to surpass USD 517,444.8 million in 2024 and is likely to attain a valuation of USD 917,959.7 million by 2034. The active wear market size is projected to expand at a CAGR of 5.9% from 2024 to 2034.
Active wear businesses have excellent business prospects due to the growth of digital fitness platforms. Creating exclusive lines or collaborating with well-known fitness apps and virtual training programs represents a profitable move. This leverages the growing market of customers who value easy-to-use and efficient at-home workout options. In an ever-changing fitness environment, brands can establish themselves as vital players by forming strategic alliances that boost sales and foster a mutually beneficial connection with the rapidly expanding digital fitness sector.
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Sustaining relevance and appealing to style-conscious customers requires investing in fashion-forward designs and keeping up with changing trends. Brands can develop aspirational items that appeal to fashion-savvy consumers by utilizing contemporary colors, distinctive patterns, and imaginative designs. Aesthetic differentiation allows for higher pricing and a larger market share, increasing customer engagement and brand attachment. In addition to being aesthetically pleasing, fashion-forward designs are a tactical instrument for differentiating brands and preserving an edge over competitors in a fast-paced industry.
Key Takeaways from the Active Wear Market Report
- The global active wear market size expanded at a 4.8% CAGR from 2019 to 2023.
- The ready to wear segment holds 41.6% of market shares in 2024.
- The women segment captured 48.2% of market shares in 2024.
- The market size in the United States is projected to rise at a 3.2% CAGR through 2034.
- The market size in Germany is anticipated to develop at a 1.9% CAGR through 2034.
- The market size in Japan is estimated to surge at a 7.6% CAGR through 2034.
- The market size in India is expected to increase at a 10.8% CAGR through 2034.
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Competitive Landscape
The active wear market is intensely competitive, with global behemoths like Nike and Adidas leading the way. These industry giants are always innovating to preserve market supremacy. Disruptive companies like Gymshark use direct-to-consumer methods and online channels to reshape conventional retail dynamics. Local businesses add diversity by promoting particular categories and sustainability. Collaborations with celebrities and the confluence of fashion and performance, as witnessed in the emergence of athleisure, drive up competitiveness.
Key companies profiled in the active wear market include Adidas AG, Mizuno USA, NIKE, Inc., Decathlon, Gap Inc, Under Armour, Inc, PUMA SE, Jockey, Skechers U.S.A., Inc, Dick’s Sportswear Company, PVH Corp, V.F. Corporation, Forever21 Inc., H&M Hennes & Mauritz AB.
Due to the significant development in the trend of athleisure wear, which has become part of office and casual wear, the North American activewear industry dominates the global market. The increasing popularity of sporting events and the increasing usage of activewear by sports fans is the major reason for the rapid growth of the European activewear market.
As a result, there is a higher demand for activewear products, such as t-shirts and outerwear in the market. Furthermore, increasing concerns about health & wellness, and an increase in participation in sports activities among the youth population, the Asia-Pacific region is set to record the highest growth rate.
Recent Developments
- In January 2024, Tesco’s F&F Clothing introduced a new active wear range for 2024.
- In January 2024, Alicia Keys launched an active wear collection in partnership with Athleta.
Note from the Analysts
“Success in the ever-changing active wear market depends on three crucial factors: innovation, sustainability, and regulatory compliance. Customization and strategic alliances become essential tactics for influencing the market as consumer tastes change and sustainability gains importance. Businesses need to show agility in responding to changing customer demands to survive and grow in this competitive market, especially when it comes to environmentally friendly products.” Says a Lead Analyst at Future Market Insights (FMI).
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Key segments
By Product Type:
- Tops & T-Shirts
- Sweatpants & Yoga Pants
- Skirts & Skorts
- Tracksuits
- Sweatshirts/Jacket
- Others (Sports Shoes)
By Material Type:
- Cotton
- Polyester
- Neoprene
- Polypropylene
- Spandex
- Others
By Consumer Orientation:
- Male
- Female
- Unisex
By Price Range:
- Economy
- Mid-Range
- Premium
By Sales Channel:
- Offline Sales Channel
- Online Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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