In 2024, the outbound tourism industry in Germany is valued at USD 114,960.2 million, with projections indicating a surge to USD 292,799.9 million by 2034, boasting a forecasted growth rate of 9.8% during the period.
While Germany serves as a favored vacation destination and many Germans opt for domestic holiday retreats, traveling abroad remains prevalent for various reasons. With convenient access to three of Germany’s top travel destinations—Netherlands, France, and Poland—the country’s strategic geographical location facilitates seamless travel by car or bus to numerous other European destinations. This not only benefits the travel and tourism sector but also extends economic advantages across diverse industries such as retail, healthcare, and education, thereby contributing to the overall economic enhancement of nations.
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Austria is Germany’s top outbound destination and comes with the benefit of having a land border with them. There are also convenient direct flight links between these two countries. France is renowned for providing a wide variety of city break vacation options, particularly in cities like Nimes and Nancy that also have robust cultural offerings. Health spas in Poland provide a wide range of services, such as cryotherapy, therapeutic pools, massages, pearl or mud baths, private fitness training with qualified trainers, yoga courses, meditation areas, JACUZZIS, saunas, and many other all-encompassing soothing procedures.
Key Takeaways from the Germany Outbound Tourism Market Study:
- Based on tour type, the package travelers segment hold a significant share of 36.8% in the Germany outbound tourism market.
- Travelers belonging to the age group of 26 to 35 years and 36 to 45 years account for more than 50.0% of the Germany outbound tourism market share.
- The Germany outbound tourism market is expected to grow at a 9.8% CAGR during the forecast period.
- The Germany outbound tourism market is anticipated to exhibit year-on-year growth of 9.5% in 2023.
- The Germany outbound tourism market is set to be valued at USD 104,890.7 million in 2023.
“The Germany outbound tourism market is being driven by rising demand for business trips and vacations, as well as the growing desire to visit various cultural & historical destinations,” says a FMI analyst.
Key Players
- TUI Germany
- Thomas Cook
- DER Touristik
- FTI Group
- Aida Cruises
- All Tours
- Schauinsland-Reisen
- TUI Cruises
- Hotelplan Suisse
- Phoenix Reisen ( as per request)
Competitive Landscape: Germany Outbound Tourism Market
The German National Tourist Board (GNTB) collaborates globally with the Federal Cultural Institutes, the German Chambers of Commerce Abroad, the German Foreign Missions, Germany Trade & Invest (the Federal Economic Development Agency), and the Länder tourism marketing organizations.
Get More Valuable Insights on Germany Outbound Tourism Market
Future Market Insights, in its new offering, provides an unbiased analysis of the Germany outbound tourism market presenting historical demand data (2017-2021) and forecast statistics for the period from 2022 to 2032.
The study divulges compelling insights on the Germany outbound tourism market based on purpose type (business, holiday/leisure, VFR & others), by booking channel (online travel agents, traditional agents, and direct booking), by tourist type (domestic and international), by tourism type (cultural & heritage tourism, medical tourism, eco/sustainable tourism, sports tourism, wellness tourism & others), by tour type (independent traveler, package traveler, and tour group), by consumer orientation (men and women), by age group (15-25 years, 26-35 years, 36-45 years, 46-55 years, and 66- 75 years) & region – forecast to 2017 – 2032.
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Germany Outbound Tourism Market Outlook by Category
By Purpose Type:
- Business
- Holiday/Leisure
- VFR
- Others
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tourist Type:
- Domestic
- International
By Tourism Type:
- Cultural & Heritage Tourism
- Medical Tourism
- Eco/Sustainable Tourism
- Sports Tourism
- Wellness Tourism
- Others
By Tour Type:
- Independent Traveler
- Package Traveler
- Tour Group
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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