The tahini market in the Middle East and Mediterranean is projected to be worth US$ 783.9 million in 2014 and is anticipated to grow at a compound annual growth rate (CAGR) of 5.7% from 2015 to 2020 , when it reaches 1,081.7 million.
Because of its many uses, tahini has become a popular ingredient among food processors and manufacturers. Because tahini is a key ingredient in both hummus/hommus and Baba ghanoush, the market for tahini in particular has grown in importance. Any cuisine, from sweet spreads and halva to dips and sauces, can simply incorporate it.
Product categories including as pastes and spreads, halva and other sweets, and sauces and dips have been used to penetrate the market. In terms of market share, sweet and savory spread accounted for 51.9% in 2014, making it the largest category by type.Sauces & marinades is predicted to increase at the quickest rate between 2015 and 2020, with a promising CAGR of 11.8% under consideration.
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The market is further divided into segments based on the mode of distribution, with 41.9% of tahini products sold in these nations coming via traditional retail outlets.
As the global culinary landscape continues to expand, the Middle East and Mediterranean regions stand at the forefront of a thriving market for tahini, a staple ingredient in traditional cuisines and an increasingly popular choice in global kitchens. With a rich history and growing demand, the Middle East and Mediterranean Tahini Market is poised for significant growth and innovation in the coming years.
Key Trends Shaping the Market:
- Rising Health Consciousness: With consumers increasingly prioritizing health and wellness, tahini, known for its nutritional benefits, has witnessed a surge in demand. Its high content of essential nutrients, including healthy fats, vitamins, and minerals, positions tahini as a versatile ingredient in both traditional and modern cuisines.
- Diversification of Applications: Beyond its traditional use in dishes such as hummus and baba ganoush, tahini is finding its way into a wide range of culinary creations. From salad dressings to desserts, the versatility of tahini is driving innovation in recipes across the globe, expanding its market reach and consumer base.
- Growing Vegan and Plant-Based Movement: As the popularity of vegan and plant-based diets continues to rise, tahini emerges as a favored ingredient due to its plant-based origin and nutrient profile. Its creamy texture and nutty flavor make it a preferred choice for enhancing the taste and nutritional value of vegan dishes.
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Key Factors Driving Growth:
- Increasing Consumer Awareness: As consumers become more knowledgeable about the nutritional benefits of tahini, there is a growing demand for high-quality, authentic products. Manufacturers are responding by focusing on transparency, quality assurance, and sustainable sourcing practices to meet consumer expectations.
- Expanding Distribution Channels: The Middle East and Mediterranean Tahini Market are witnessing an expansion of distribution channels, driven by the growing popularity of Middle Eastern and Mediterranean cuisines worldwide. From specialty food stores to online platforms, tahini products are becoming increasingly accessible to consumers globally.
- Innovative Product Offerings: Companies are investing in research and development to introduce innovative tahini-based products tailored to evolving consumer preferences. From flavored tahini spreads to ready-to-use tahini sauces, product innovation is driving market growth and expanding the application of tahini beyond traditional boundaries.
Tahini Market Key Segment
By Product Type
- Paste & Spreads
- Halva & Other Sweets
- Sauces/Dips
By Region
- Middle East Excluding GCC
- North Africa
- GCC (Gulf Cooperation Council)
- Mediterranean Europe
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