By 2024, the market for water adventure tourism is expected to be valued at US$ 2,160.8 billion. By 2034, the market is probably going to exceed US$ 1.06 trillion. From 2024 to 2034, the industry is predicted to grow at a CAGR of 17.30%.
Special interest tourism is a type of tourism that facilitates the customisation of tourism activities to cater to the specific interests of individuals and/or groups. A particular need or interest is addressed in the special interest tourism sector. Adventure tourism is a type of special interest tourism, which engages an individual in natural, physical and cultural excursions that results in the individual coming out of his/her comfort zone.
This is carried out by an established tour company or agency. Water adventure tourism is a sub-type of special interest tourism under the category of adventure tourism. Water adventure or water-based tourism refers to tourist activities undertaken at water resources such as dams, lakes, canals, seas, coastal zones, oceans and creeks.
Water sports enthusiasts look forward to exploring hard as well as soft water-based adventures and activities such as water sports – canoeing, sailing, kayaking, river rafting, water skiing and scuba diving. It is a niche type of tourism that involves exploration and travel in an unfamiliar, remote, exotic and wilderness location.
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Water Adventure Tourism: Popularity
Water adventure tourism, or water-based tourism is gaining popularity in the current global scenario. The factors contributing to the increased popularity of water adventure tourism are listed below:
- Individuals are more interested in pursuing risky adventures, instead of boring tours with less activities
- The rise in disposable income has facilitated the growth in tourism all over the world. Money, income and spending power are special influencing factors of the water adventure tourism sector
- Advent of technology and developments in water sport equipment have a reinforced effect on the safety of individuals, because of which there is an increased participation in water sports, expanding the horizon of water adventure sports and thereby impacting the water adventure tourism sector
- Skilled personnel and trainers are available to help and guide the tourists, impart knowledge and technical know-how in order to use the underwater equipment (scuba diving and deep sea diving) conveniently
Water Adventure Tourism: Challenges
Like every other tourism segment, the water adventure tourism sector also faces certain challenges.
Though the popularity of water sports is rising, there are issues faced by tourists in terms of risk management (despite regulating risk mitigation programmes, people tend to adhere to their own terms), equipment (water sports equipment might be faulty during manufacturing and is not checked sometimes owing to brand new packaging that gives a sense of assurance to the tourists; owing to which accidents tend to happen).
Water sports agencies can also face problems with respect to misbehaviour of the tourists, trip cancellations and overall resources and tour management issues.
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Water Adventure Tourism: Different Sports and Equipment
There are various water sport activities in water adventure tourism. Even if related to water as a common aspect, each of these water sports activities are unique with respect to the experience gained and the level of risk involved.
Water enthusiasts engage themselves in activities such as white water rafting that is famous in Malaysia, kayaking in Vietnam, kite boarding in Thailand, surfing in Playa de Famara, scuba diving in Brisbane, kayaking in California, jet skiing in Miami, wind surfing in Spain and wake boarding in Australia.
These are some of the water sports activities famous in the mentioned locations. Water sports equipment and apparel are two important factors to be considered while undertaking water adventure tourism.
There are several water equipment and gears such as knee boards, swim goggles, wake boards, kayaks and canoes, water skis, life vests, diving suits, rebreathers, diving computers and gauges and so on. Some of the manufacturers producing these equipment include Adidas, Arena, Mikasa, Speedo International, Baden, Nike, Billabong, Turbo, KAP7 and Under Armour.
Key Manufacturing Companies:
- Ace Adventure
- Berber Rafting Adventures
- Cardiff International White Water
- 8Adventures
- Orca Dive Club
- Natural Travel Collection Ltd
- PADI Travel
- Dive The World
- Fly & Sea Dive Adventures
- World Dive and Sail International
- Ultimate Dive Travel
- Hidden Depths Dive Tours
- Project Expedition
- Scuba Travel
- Bluewater Travel
- Entrada Travel Group
- Island Expeditions Company Limited
- Raftingoo
- Pro Dive Cairns
Key Segments in the Water Adventure Tourism Market
By Tourist Type:
- Independent Traveller
- Tour Group
- Package Traveller
By Activity Type:
- Kayaking
- Surfing
- Boat Rides
- Jet Skis
- Paddle Boards
- Wind Surfing
- Rafting
- Scuba Diving
- Parasailing
- Others
By Age Group:
- Kids
- Adults
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