Green Banana Flour Market: Seizing the Spotlight Amidst Shifting Consumer Tastes

The global green banana flour market was estimated to have acquired US$ 623 million 2022. Changing consumer preferences towards organic and gluten-free flour will propel the market to reach a sum of US$ 1,026.1 million by 2033.

Green banana flour is trending as a gluten-free ingredient for the food industry, which in turn is creating opportunities for key players to capitalize on. Changing buyers values have led to seek more nutrition from natural and high-quality food sources with clean labels. With consumers seeking healthier options, it is seen that these products have appeal across a broad spectrum of potential buyers.

Driven by consumers’ piqued interest, green banana flour is now being made available in a particular flavor or a combination of other fruit flavors. According to FMI, the demand for conventional green banana flour is remarkably high and it is expected to account for over 95% sales in 2021.

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Key Takeaways from the Green Banana Flour Market Study

  • Green banana flour market is expected to register 4.6% Y-o-Y growth in 2021
  • The U.S. will emerge as a highly attractive market, accounting for over 85% of sales in North America in 2021
  • Exhibiting above 6% Y-o-Y growth in 2021, the U.K. will emerge as an attractive market for green banana flour within Europe
  • The demand from Germany and France too is forecast to rise at an impressive pace
  • Within East Asia, China will exhibit strong growth, followed by Japan and South Korea

Quality Concerns Pertaining to Food Enabling Green Banana Flour Sales

Rising concerns regarding quality of food products, along with growing awareness about health & wellbeing, are pushing consumers to increasingly opt for healthy and organic products Green banana powder is being sold in its retail format for household purposes in large quantities. Growing purchasing power and increased opportunities for women in the workforce have resulted in less time for home cooking, and higher demand for processed or prepared foods. As a result, there is a rise in consumer expenditure on grocery retail and food.

Not only is it a must for those with gluten allergies to use substitute flours, but it’s also a perfect choice for many recipes to add nutrients. Green banana flour is lower in calories than all-purpose flour at only 100 calories per 1⁄4 cup, which essentially helps minimize the total calorie count without losing flavour or texture.

Who is winning?

Rising inclination towards vegetable and fruit flours across various regions is fuelling the demand for green banana flour. Manufacturers across the globe are are investing heavily to update their inventories with green banana flour products to cater to the growing demand.

For instance, Zuvii specializes in the production and marketing of gluten-free food ingredients for both retail and commercial sectors. The company offers products such as gluten-free banana flour, pancake and waffle mix, brownie mix, chocolate cake mix, vanilla cake mix, and bundles. The green banana flour produced by the company is claimed to be starch free, and good for the gut due to its probiotic nature.

Some of the key players in green banana flour market are are International Agriculture Group, Made’s Green Banana Flour Co., Kanegrade Ltd., Natural Evolution Limited, Slingan Pty Ltd., NOW Health Group, Inc, NuNatural Inc, Zuvii, Pereg Gourmet Natural Foods, M-Pak, Banatone Food Industries, Stawi Foods and Fruits Limited, Vinayak Ingredients (INDIA) Pvt. Ltd., Hearthy Foods, Saipro Biotech Private Limited, Paradise Fruits, Royal Nut Company, Absolute Organic, KADAC Pty Ltd.

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Green Banana Flour Market by Category

Product Type

  • Organic Green Banana Flour
  • Conventional Green Banana Flour

Process

  • Spray Dried Process
  • Sun Dried Process
  • Freeze Dried Process
  • Others

Sales Channel

  • Direct Sales
  • Indirect Sales
    • Modern Trade
    • Convenience Store
    • Specialty Store
    • Online Retailers
    • Other Sales Channel

Application

  • Household
  • Food Industry
    • Bakery & Snacks
    • Confectionery
    • Infant Food
    • Filling & Dressings
    • Soup & Sauces
    • Others
  • Beverages
  • Pet Food & Feed Industry

Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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