The global water flosser market is surging, projected to reach a staggering US$ 2,023.2 million by 2033 with a CAGR of 6.4%. This presents a golden opportunity for industry leaders to become champions of next-level oral hygiene. Here’s why you should take action:
The Rise of Wellness: Consumers are prioritizing improved well-being. Position your water flossers as an essential tool for a complete oral care routine.
Beyond Brushing: Conventional toothbrushes have limitations. Educate consumers about the benefits of water flossers in removing plaque, reaching tight spaces, and achieving superior oral health.
Instant Results Matter: Water flossers demonstrate immediate benefits. Highlight how water flossers effectively address short-term issues like food debris and plaque buildup.
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Addressing Price Concerns: Understand that cost may be a barrier. Develop cost-effective water flosser options and emphasize the long-term value proposition of superior oral health.
Dental Dilemma Solution: The rise of dental problems creates a market need. Market water flossers as a preventive measure to avoid future dental complications.
A Growing Patient Base: The increasing number of individuals with existing dental issues is a market driver. Offer a solution that empowers them to manage their dental health proactively.
The Takeaway: The water flosser market isn’t just about flossing. It’s about revolutionizing oral hygiene. By focusing on wellness trends, surpassing brushing limitations, providing instant results, addressing affordability, preventive care, and an expanding patient base, industry leaders can position themselves at the forefront of this exciting and rapidly growing market.
Further, companies are using digital platforms in a more distinguished manner, and are increasingly using digital content to connect directly with customers on a daily basis, and this is expected to be among the key factors fuelling the growth of the water flosser market in the near future.
Various small enterprises have developed their online presence across various business websites as well as several social media platforms, such as Google+, Facebook, Instagram, Twitter and Snapchat, to connect directly to customers as well as conduct their business virtually. With the expanding digital marketing & E-commerce in the oral care industry, majority of the players are strategizing to expand their business footprint and product reach in the market.
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Key Takeaways from the Water Flosser Market Study
- The water flosser market is characterised by the presence of several well-established players with significant market share, diverse product portfolios, and strong global presence.
- In terms product type, the portable & cordless water flosser dominated the market owing to its lightweight and portable feature. As a result, cordless water flosser is mostly preferred while travelling and elderly people for home dental care.
- In terms of application, dental clinics application segment dominated the market in the year 2021. A key factor driving the segment is the rising demand for professional dental care as the number of cases of oral diseases rises.
- The U.S. holds a noteworthy value share of 86.6% in North America owing to widespread availability of new and innovative specialty oral care products, coupled with high consumer awareness about maintaining oral health.
“Awareness with respect to the importance of dental flossing in order to prevent gum disease and oral infection along with the diverse group of end users including individuals with braces, uneven teeth have been shifting from string flossing to water flossers due to the latter’s ease of use and improved efficiency at preventing gum diseases, which is anticipated to witness a notable boost in sales over the coming years.,” says an FMI analyst.
Who is winning?
Leading manufacturers of water flosser are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of water flosser globally.
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Major players present in the water flosser market
- Waterpik
- Shenzhen Relish Technology Co. Ltd.
- Aquapick Hydro Floss
- Candeon Technologies Co. Ltd.
- h2ofloss limited
- Oratec Corp
- Koninklijke Philips N.V
- Panasonic Corporation
- Oral-B
- Ginsey Home Solutions
- Gurin Products LLC
- ToiletTree Products Inc.
- S. C. Johnson & Son Inc.
- Jetpik
Key Segmentation
By Type:
- Portable & Cordless
- Countertop
- Attachable
By End Use:
- Commercial
- Residential
- Others
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East and Africa (MEA)
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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