The ready-to-drink (RTD) bottled cocktail market is anticipated to witness significant growth with a projected CAGR of 10.90%. By 2034, the market is expected to reach an estimated valuation of US$ 40,916.00 million, which is a considerable increase from its current market value of US$ 19,577.00 million as of 2024.
RTD bottled cocktails have seen impressive growth due to rising consumer demand for convenience and ready-to-drink options. Home-based socializing and a wide range of innovative flavors and premium ingredients have further boosted the market.
Digitization has positively influenced the business of RTD bottled cocktails at some point- whether it is a multinational corporation (MNC) or a small or medium enterprise (SME). The importance of going digital in the RTD bottled cocktails market is not a passing trend, rather it is a permanent new reality for the alcoholic beverage industry.
As a result, alcohol e-commerce, specifically RTD bottled cocktails, will experience a long-term boost, which can turn into a permanent way of enjoying drinks and beverages among consumers during the assessment period. As per research, online alcohol sales went up by 231% in the U.S. during March and April 2020, compared to the same period in 2019.
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Key Takeaways: RTD Bottled Cocktails Market
- The RTD bottled cocktails market is expected to expand at CAGRs of 8% and 11.7% in East Asia and South Asia, respectively, through 2034.
- The RTD bottled cocktail market in the United Kingdom is expected to progress at a CAGR of 7.5% throughout the forecast period.
- North America and Europe RTD bottled cocktails markets are projected to generate 1% and 27.5% shares, respectively, in 2024.
- The United States RTD bottled cocktail market is predicted to grow at a 6.8% CAGR over the next decade.
- The RTD bottled cocktail market in China is expected to register a CAGR of 7.2% through 2034.
- The market is expected to progress at a CAGR of 6.7% in Germany for the forecast period. Escalating demand for on-the-go drinks is driving up the sale of ready-to-drink bottled cocktails in Germany.
“RTD bottled cocktails are expected to showcase high demand among millennials as key players are launching unique products with innovative ingredients and formulations to provide functional health benefits,” says a Future Market Insights analyst.
Competitive Landscape
Leading RTD cocktail producers continue to introduce fresh offerings to fulfill consumer demand. They also use techniques including mergers and acquisitions, partnerships, distribution agreements, collaborations, ads, and celebrity endorsements to achieve a competitive advantage in their industry.
Recent Development
- In 2022, Indiana-based Three Floyds Distilling launched three premium bottled cocktails, namely Sanctus, Barnabus, and Brutta, which have been carefully crafted using rare and high-quality ingredients. These cocktails have been designed to appeal to discerning consumers who are looking for a more elevated at-home drinking experience. The company’s award-winning line-up of super-premium spirits has been used as the base for these cocktails, ensuring that the quality is consistent with the brand’s reputation for excellence. With this new offering, Three Floyds Distilling aims to expand its customer base and attract those who are looking for a premium and convenient cocktail experience at home.
- In 2022, Brody’s Crafted Cocktails, a leading producer of RTD craft cocktails, expanded its distribution network to Hawaii by partnering with the Republic National Distributing Company, which is one of the largest wholesale distributors of beer, wine, and spirits in the United States. The company has announced that its products will be exclusively available at Foodland locations across Hawaii. Brody’s Crafted Cocktails has gained popularity among consumers for its novel range of RTD premium spirits-based bottled cocktails, which have been carefully crafted using high-quality ingredients.
- In 2021, Captain Morgan, a well-known brand of rum, revamped its portfolio with several updates. It introduced ready-to-drink pre-mixed cocktails in large 1.75-liter bottles in three delicious varieties — Tropical Punch, Mai Tai, and Long Island Iced Tea. In addition, the brand updated the formulation of its flagship product last year to include real vanilla from Madagascar, enhancing its taste and quality.
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Key Companies Profiled
- Bottoms Up cocktail
- Diageo plc
- Brown Farman
- Bacardi Inc.
- RTM Beverages Ltd.
- The Kraken
- Mark Anthony Group, Inc.
- High West Distillery
- Pernod Ricard SA
- Suntory Holdings Limited
- Others
Key Segments
By Product Type:
- Cider
- Gin
- Vodka
- Wine
- Whiskey
- Rum
- Hard Seltzer
- Cocktail
By Flavor:
- Natural/Unflavored
- Flavored
- Citrus
- Ginger
- Apple
- Vanilla
- Berry
- Tropical
- Coconut
- Jerk
- Plantain
- Mixed Fruits
- Others
By Price Range:
- Economic
- Mid-range
- Premium
By Sales Channel:
- On-trade/Food Service
- Institutional Sale
- Retail
- Hypermarket/Supermarket
- Convenience Store
- Specialty Stores
- Liquor Shop/Beverage Exclusive
- Airport Retail
- Online Retail
By Packaging:
- Glass
- Plastic
By Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
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