The electric toothbrush market is poised for explosive growth, with a projected CAGR of 7.8% reaching a market value of a staggering US$ 9.8 billion by 2033. This presents a golden opportunity for industry decision-makers to capitalize on this surging demand. Here’s why you should take action:
Untapped Potential: Despite rising popularity, electric toothbrushes haven’t saturated the market. Lack of awareness in developing markets creates a massive opportunity for education and expansion.
Tech-Driven Transformation: Consumers crave cutting-edge oral hygiene. Invest in AI-powered toothbrushes offering real-time feedback and personalized cleaning routines. This tech advantage will set you apart from the competition.
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Addressing Urgent Needs: The growing prevalence of dental problems demands effective solutions. Electric toothbrushes, with their proven ability to reduce tooth decay and improve gum health, are perfectly positioned to meet this critical need.
The Hygiene Imperative: Health-conscious consumers prioritize superior oral hygiene. Develop electric toothbrushes that clean not just teeth, but also the tongue and gums, offering a complete hygiene package.
Convenience Wins: Consumers seek effortless solutions. Electric toothbrushes provide a technologically advanced way to achieve superior cleaning with minimal user effort.
Price Point Parity: While electric toothbrushes currently carry a higher price tag, focus on innovation and efficiency to drive down production costs and make them more accessible in developing markets.
The Takeaway: The electric toothbrush market is ready for disruption. By leveraging technology, education, and affordability strategies, industry leaders can unlock the immense potential of this market and become the go-to brand for consumers seeking a healthier smile.
Key Takeaways
- The global electric toothbrush market recorded a 7.3% CAGR between 2017 and 2022.
- During the forecast period, the United States market is projected to record a CAGR of 6.3% and is expected to reach a valuation of US$ 2.7 billion by 2033.
- The China market is anticipated to register a CAGR of 10.7% between 2023 and 2033.
- Between 2023 and 2033, the rechargeable segment is projected to register a CAGR of 6.6% in the product type category.
- During the forecast period, the hypermarket/supermarket, the top sales channel segment is anticipated to thrive at a CAGR of 7.5%.
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Key Players:
- Panasonic Corporation
- Colgate-Palmolive Company
- The Procter & Gamble Company
- Church & Dwight Co., Inc.
- JSB Healthcare
- Koninklijke Philips N.V.
- Omron Healthcare, Inc.
- FOREO Company
- Wellness Oral Care Company
- Fairywill Company
- Lion Corporation
- Conair Corporation (Interplak)
- SEASTAR Corporation
- Smilex Company
- Kolibree Company
- Rotadent Company
- Shenzhen Risun Technology Co. Ltd.
- Ningbo Seago Electric Co, Ltd.
- Dretec Co., Ltd.
- Brush Buddies Company
- SONIC Chic Company
Market Restraints
The key market restraints impeding the progress are high product cost and maintenance. To overcome these challenges, market players are working on innovations, that make the product more affordable and easy to maintain.
Important Market Developments:
- Sustainability Concerns Addressed: SURI is a London-based startup that stands for Sustainable Rituals. The startup manufactures sustainable electric toothbrushes. The electric toothbrushes’ body is made of recyclable aluminum. The plastic heads are plant-based and can be recycled or industrially composted.
- Xiaomi Corporation Marks Presence in the South Asian Market: In June 2020, Xiaomi launched the T100 electric toothbrush series in India. The product comes with several advanced features. This includes 30-day battery life, low noise, and an alluring glossy design.
- Colgate and Philips Join Hands: In March 2021, Koninklijke Philips N.V. and Colgate Palmolive Company announced a collaboration. Primarily focusing on the South American market, this collaboration aims to widen awareness of oral hygiene practices. This also includes the propagation of awareness on dental hygiene tools such as electric toothbrush.
- Colgate goes Big on Research and Development: The Colgate Palmolive Company recently shelled out huge bucks for research. In 2019, the company invested US$ 280 million in research and development. This is anticipated to contribute to the advancement of electric toothbrush technology.
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Global Electric Toothbrush Market by Category
By Product Type:
- Rechargeable
- Battery Powered
By Head Movement:
- Sonic/Side-By-Side
- Rotation/Oscillation
By Price:
- Economy
- Mid-Range
- Premium
By Sales Channel:
- Hypermarkets/Supermarkets
- Specialty Stores
- Drug Stores & Pharmacies
- Convenience Stores
- Online Retailers
- Other Sales Channels
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
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