The US outbound tourism market is soaring, projected to reach a staggering US$ 412.26 billion by 2034, with a growth rate of 14.2% CAGR. This surge in wanderlust presents a golden opportunity for travel businesses to cater to the evolving needs and desires of American vacationers. But what makes your brand stand out in a crowded landscape?
Fueling the American Adventure
- Culture Cravings: Go beyond the beach. Offer unique travel experiences that cater to the growing desire for cultural immersion, allowing Americans to connect with their roots or discover new traditions.
- Passport Powerhouse: Make the world accessible. Highlight the ease of travel with the US passport, offering seamless travel packages that capitalize on visa-free destinations or simplified visa processes.
- Social Media Safari: Embrace the digital explorer. Partner with travel influencers to showcase hidden gems and fresh perspectives on popular destinations, igniting wanderlust on social media platforms.
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- Medical Tourism on the Rise: Expand your healthcare offerings. Cater to the growing trend of medical tourism by offering travel packages that combine cultural exploration with access to specialized medical treatments abroad.
- Escape the Ordinary: Become a haven for rejuvenation. Offer wellness retreats and eco-adventures that provide an escape from pollution and a chance to reconnect with nature.
- Business & Beyond: Support the global workforce. Design travel packages that cater to the increasing number of American business travelers, with options for workcations that blend remote work with leisure activities.
- Sports Fanatics Welcome: Embrace the global game. Develop travel packages focused on major sporting events around the world, allowing American sports fans to experience their passion on a global stage.
Understanding the Growth Drivers:
- Affluent Adventurers: Target the American dream vacationer. Rising disposable income empowers Americans to spend more on travel experiences that go beyond the traditional.
- Cultural Connections: Become a bridge to the world. Cater to the American desire to explore diverse cultures and connect with their heritage.
- Remote Work Revolution: Embrace the workcation trend. Offer flexible travel options for remote workers who want to blend work and leisure abroad.
Due to the affordable travel and access to cutting-edge cosmetic surgery, many American patients fly to South or Central American nations like Costa Rica, Argentina, or Brazil for cosmetic procedures. Patients from the United States who require primary and dental care frequently travel to Mexico.
As Americans travelled to countries in Central America, including Costa Rica, for dental care that wasn’t covered by insurance, “Dental Tourism” quickly took off. Dental work makes up around 40% of the current medical tourism from the U.S., according to estimates. For high-quality dental care at around half the cost, American medical tourists frequently travel to Costa Rica. According to the Medical Tourism Association, the majority of American patients receive healthcare in Mexico or India.
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Modern amenities are currently available in nations like Thailand and India for life-saving procedures like heart surgery and hip or knee replacements. Singapore, Belgium, and South Africa are a few other well-liked locations. For affordable medical and dental care, many people from the U.S. to various other regions of the world. This will boost the U.S. outbound tourism market during the projection period.
Similarly, growing interest among the American population to spend their leisure time exploring the beauty and culture of other nations, especially developing ones, is expected to aid in the expansion of the U.S. outbound tourism market over the next ten years.
“With increasing number of business trips and booming medical tourism, the U.S. outbound tourism market is set to witness remarkable growth during the next ten years,” – says a lead FMI analyst.
Recent Developments
- In July 2023, Brand USA hosted its first sales mission in Japan.
- In 2019, LoungeBuddy, a platform that aims to ease access to lounges in airports, was acquired by American Express.
Who is Winning?
Key players operating in the U.S. outbound tourism market
- Butterfield & Robinson
- Expedia Inc.
- Priceline Group
- America Express Global Business Travel
- BCD Travel
- Carlson Wagonlit Travel
- HRG North America
- FC US
- America Express Travels
- Travel Leaders Group
It is common knowledge that every traveler has different needs and expectations while making travel plans. Only when a travel agency satisfies the needs and preferences of the traveler will it be recognized and held to the highest standards in the industry. As a result, companies are continuously introducing new attractive packages to woo more and more customers.
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Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the U.S. Outbound Tourism Market presenting historical demand data (2017-2021) and forecast statistics for the period from 2024 to 2034. The study divulges compelling insights on the U.S. Outbound Tourism Market based on Purpose Type (Business, Holiday/Leisure, VFR & Others) Booking Channel (Online Travel Agents, Traditional Agents, and Direct Booking), Tourism Type (Cultural & Heritage Tourism, Medical Tourism, Eco/Sustainable Tourism, Sports Tourism, Wellness Tourism & Others), Tour Type (Independent Traveller, Package Traveller, and Tour Group), By Age Group (15-25 Years, 26-35 Years, 36-45 Years, 46-55 Years, and 66- 75 Years) & Region – Forecast to 2024-2034.
The U.S. Outbound Tourism Market by Category
By Purpose Type:
- Business
- Holiday/Leisure
- VFR & Others
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tourism Type:
- Cultural & Heritage Tourism
- Medical Tourism
- Eco/Sustainable Tourism
- Sports Tourism
- Wellness Tourism & Others
By Tour Type:
- Independent Traveller
- Package Traveller
- Tour Group
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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