The doula and birth coaching market is flourishing, projected to reach a staggering US$ 25,710.1 million by 2033, with a CAGR of 6%. This surge in demand for personalized and supportive birthing experiences presents a golden opportunity for healthcare providers and businesses to cater to the evolving needs of expectant mothers. But how can your brand become a leader in this transformative market?
Empowering Mothers for a Positive Birth Experience
- Championing Maternal Confidence: Support empowered birth. Offer doula and birth coaching services that help women express their needs, articulate their birth plan, and achieve a positive birthing experience.
- Building Self-Efficacy: Nurture a sense of control. Empower mothers through education and emotional support, fostering self-confidence in their ability to navigate pregnancy and childbirth.
- Comfort & Encouragement: Be a source of strength. Provide doulas who offer physical, emotional, and informational support throughout pregnancy, labor, delivery, and postpartum care.
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- Reduce Interventions: Promote natural birthing experiences. Highlight the potential benefits of doula care in reducing the need for medical interventions such as epidurals and cesarean sections.
- Holistic Approach to Wellness: Integrate support into care plans. Position doula and birth coaching services as a valuable complement to traditional maternity care, offering a holistic approach to well-being for mothers and babies.
Understanding the Growth Drivers:
- Empowering Choice: Target the informed mother. The growing desire for personalized and informed childbirth choices fuels the demand for doula and birth coaching services.
- Building Confidence in Birth: Champion positive birthing experiences. The increasing focus on maternal mental health and well-being drives the need for emotional support during pregnancy and childbirth.
Demand for doula and birth coaching services is increasing as expected. Mothers are seeking the provision of a doula to help with their concerns and questions. Patients with a doula are reported to experience positive birth outcomes. Apart from positive childbirth experience, women are also less likely to pop in pain-relief medications when a doula is present. The healthcare system can drastically enhance mental health outcomes by incorporating doulas in their multi-longed approach.
Service providers in the market are expected to be empowered by being acknowledged by National Health Service for their importance. Additionally, doula and birth coaching service providers are expected to gain a larger market revenue, propelled by effective marketing strategies.
Top Highlights from the FMI’s Analysis of the Doula and Birth Coaching Services Market:
- The North American doula and birth coaching services industry is expected to exceed the market share of 30.2% in 2023.
- North America is followed by Europe, which is projected to gain a value share of above 27.3% in 2023.
- The United States doula and birth coaching services industry is estimated by FMI to stand at a valuation of more than 25.7% in 2023.
- The German doula and birth coaching services industry is projected to attain above 7.4% value share in 2023.
- The Japan doula and birth coaching services industry grabbed a market share of 5.6% in 2022.
- The Australia doula and birth coaching services industry is expected to share a value of more than 7.8% in 2023.
- China is expected to assume a market pace of 8.5% CAGR over the forecast period.
- The India doula and birth coaching services industry is expected to gallop at a CAGR of 9.1% from 2023 to 2033.
- The United Kingdom’s doula and birth coaching services industry is expected to expand at a CAGR of 5.7% over the anticipated period.
- The labor/birth segment grabbed 59.3% in 2022 based on doula type.
- Under the category of service mode, the offline segment is projected to share more than 74.5% of the overall market value in 2023.
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Key Developments in the Doula and Birth Coaching Services Industry
Entities playing crucial roles in the doulas and birth coaching programs highlight the importance of touch, breathing techniques, movement, acupressure, and position modifications as non-drug painkillers. Thus, a doula supports the patients by reinforcing their ability to choose what to do with their bodies and unborn child.
- June Motherhood offers one-on-one consultations with an array of experts, such as birth and postpartum doulas. They offer live as well as classes in small groups.
- Birth Healing Group Coaching offers varied services. Group coaching participants are given access to a private Facebook group, where they can remain connected between calls. In addition, to boost participants’ understanding, the program also includes a workbook notebook to complete the exercises.
- In May 2023, Muskegon area grassroots initiative received US$ 2,00,000 to boost the Medicaid approval for services of doulas that look after pregnant and new moms. The Michigan Health Endowment Fund is backing this initiative, and it is engineered to leverage Medicaid funding to propel access to doulas in hopes of reducing health disparities.
Key Players
- My Baby Lady
- The New Mummy Company
- Mothersdoula.com
- Be Her Village Inc.
- Gold Coast Doulas
- Louisiana Baby Company
- Vermont Doula Company
- Horizon NJ Health
- June Motherhood
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Key segmentation
By Doula Type:
- Labor/Birth Doula
- Postpartum Doula
- AntePartum Doula
- Sibling Doula
- Others
By Service Mode:
- Online
- Offline
By Service Type:
- Pregnancy Coaching
- Childbirth Coaching
- Postpartum Support
- Online Childbirth Education Classes
- Others
By Coaching Type:
- Group Coaching
- Private Coaching
Package Type:
- In-Person Package
- Virtual Package
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- The Middle East & Africa
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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