Direct Thermal Printing Films Market Thriving Amid Surging E-commerce and Regulatory Demand | FMI

Within the larger printing and packaging business, the direct thermal printing films market is a specialist area that concentrates on the manufacture and distribution of films intended for direct thermal printing applications. With the use of direct thermal printing technology, text or images can be produced on paperor film without the use of ribbons or ink.

The market for direct thermal printing films is driven by the wide range of applications it can handle. These films are commonly used for printing tickets, labels, receipts, tags, and other important information in a variety of industries, such as manufacturing, logistics, retail, and healthcare. Direct thermal printing is a popular option for situations where speedy, on-demand printing is essential due to its affordability and ease of use.

The global direct thermal printing films market is on a promising trajectory, with an anticipated valuation of US$ 219.76 million anticipated in 2023. The primary factor contributing to the market’s expansion

is the growing use of Point of Sale (POS) terminals in retail and warehousing settings.

Films used for direct thermal printing show remarkable resistance to a variety of substances, including chemicals, heat, water, and UV radiation. Over the course of the projected period, the market for direct thermal printing films is expected to have a notable upswing due to its exceptional resilience. These films are a popular option because of their strong protective qualities, which promote their market expansion and wide acceptance.

Furthermore, a conducive business environment characterized by government policy revisions and the rising domestic consumption of pharmaceutical and food and beverage products in South Asian nations adds impetus to the demand for direct thermal printing films. This favorable landscape is projected to drive the market’s growth, with a projected Compound Annual Growth Rate (CAGR) of 4.1% forecasted between 2023 and 2033. By the culmination of 2033, the direct thermal printing films market is set to reach a significant valuation of approximately US$ 328.44 million, reflecting sustained demand and market expansion.

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Market Drivers:

1. Growing E-commerce and Retail Sectors:  The thriving e-commerce industry and the need for efficient product labeling and tracking in retail stores contribute to the increased use of direct thermal printing films.
2. Increasing Use of POS Terminals:  The expanding adoption of Point of Sale (POS) terminals in various industries, including retail, hospitality, and logistics, is driving the demand for direct thermal printing films for receipts and labels.
3. Government Policies and Regulations:  Amended government policies and regulations in some regions, such as the requirement for proper labeling and tracking in the food and pharmaceutical industries, are boosting the demand for direct thermal printing films.
4. Rising Domestic Consumption:  The growing domestic consumption of pharmaceutical and food and beverage products in South Asian countries is generating demand for direct thermal printing films for packaging and labeling purposes.
5. Convenience and Cost-Effectiveness:  Direct thermal printing offers a cost-effective and convenient solution for printing labels, barcodes, and receipts without the need for ink or ribbons, making it an attractive option for businesses.
6. Sustainability:  Direct thermal printing films can be considered more eco-friendly than some alternative printing methods, as they do not require ink or toner cartridges.

Competitive Landscape

• Avery Dennison Corporation
• Jindal Poly Films Ltd
• Armor Packaging
• Cosmo Films Ltd.
• Italnastri S.p.A.
• Daelim Industrial Co. Ltd.
• Bizerba SE & Co. KG
• Namo Packaging Solutions Pvt. Ltd.
• Mondi Group
• Lintec
• Green Bay Packaging
• Able Label
• Smith & McLaurin

For Instance

• In June 2021, Cosmo Films, a manufacturer of films for packaging, labeling, and lamination applications, expanded its range of direct thermal printable (DTP) products to include standard DTP films, top-coated DTP films, high-temperature DTP films, and DTP paper.
• In July 2022, Koenig & Bauer and Celmacch Group, one of the leading manufacturers of high board line flexo presses and rotary die-cutters for the corrugated board industry, signed a contract to collaborate on the development and marketing activities in the growth market for corrugated board.
• In October 2022, the ARMOR Group announced the acquisition of International Imaging Materials Inc. (IIMAK). The combined thermal transfer activity is estimated to be called ARMOR-IIMAK, with consolidated revenues of more than US$ 400 million, firmly establishing it as the global market leader in the design and product of thermal transfer ribbons for printing variable traceability data on labels and flexible packaging.

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Market by Segmentation

By Material Type:

• Paper Printing Films
• Plastic Printing Films
  • Polypropylene (PP)
  • Polyethylene (PE)
  • Polystyrene (PS)
  • Others

By End Use:

• Food & Beverages
• Pharmaceuticals
• Personal Care & Cosmetics
• Industrial Goods
• Retail
• Other End Uses

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa (MEA)

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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