Glamping industry, valued at a solid US$3.84 billion in 2023, is projected to explode into a luxurious US$11.62 billion market by 2033, fueled by a dazzling CAGR of 11.69%. Ready to be a part of this glamorous revolution?
Why the Glamping Market is Your Golden Opportunity:
- Luxury Meets Nature: Travelers crave experiences that blend nature immersion with luxurious amenities. Offer upscale glamping accommodations that cater to a desire for both adventure and comfort.
- Escape the Ordinary: Urban dwellers seek escapes from the daily grind. Create a haven for busy professionals and families, offering a unique and rejuvenating getaway in nature.
- Experience Over Indulgence: The focus is shifting from mere pampering to meaningful experiences. Develop glamping experiences that connect guests with nature, while providing exceptional service and amenities.
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- Sustainable Chic: Eco-conscious travelers are on the rise. Embrace sustainable practices, utilize eco-friendly materials, and minimize your environmental impact to attract this growing market segment.
- Glamping for All: Cater to diverse customer needs. Offer a variety of glamping options, from pet-friendly resorts to luxury tents and customized cottages, to appeal to a broad audience.
- Beyond the Basics: Move beyond traditional camping. Offer premium amenities like Wi-Fi, spas, bars, and cleaning services to elevate the glamping experience.
Competitive Edge for Visionary Hospitality Leaders:
This booming market demands innovation and exceptional service:
- Embrace Uniqueness: Develop unique glamping themes and experiences to differentiate yourself from the competition.
- Location, Location, Location: Scout breathtaking locations that offer stunning natural beauty and exciting outdoor activities.
- The Power of Partnerships: Collaborate with local businesses to offer unique experiences, such as guided nature walks or farm-to-table dining.
- Tech-Savvy Glamping: Utilize technology to enhance the guest experience. Offer contactless check-in, virtual concierge services, and online booking options.
- Sustainability in Action: Showcase your commitment to sustainability through transparent practices and eco-friendly initiatives.
- Building Customer Loyalty: Prioritize exceptional customer service to ensure guests have an unforgettable glamping experience and return for more.
The developments of recreational vans and other motor homes with rental services is another factor boosting the market. Individuals are spending quality time with family and friends in remote areas and with the availability of all the resources at hand, which is emerging as a trend in the global tourism sector.
Further, the higher number of tourist locations in Europe and the development of regional tourism by various countries such as Spain, France, U.K., Germany, etc., is spurring demand in the market, and the trend is expected to continue over the forecast period.
Land adventure tourism is gaining popularity across the globe. The advent of technology and recent developments in outdoor sports activities that include optimal safety of tourists is boosting sales in the glamping market.
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“Increasing sales of eco-pods, along with growing integration of technologies to facilitate comfort and safety in such accommodations will continue driving sales in the market over the assessment period,” says the FMI analyst.
Key Takeaways:
- Based of product type, sales of eco-pods will remain high through 2032.
- In terms of age group, demand in the 18-32 segment will gain traction over the forecast period.
- By size, the 2-5 persons segment will expand at a robust pace through 2032.
- The U.S. will continue dominating the North America glamping market.
- Spain will emerge as a lucrative market, accounting for a dominant share in the Europe glamping market.
- The India glamping market will continue witnessing high demand over the forecast period.
Key Players:
- ACCOR SA.
- Hilton Worldwide Holdings Inc.
- Radisson Hotel Group
- Hipcamp
- Bourne Leisure Holdings Limited
- TENTRR
- Tents Xpert
- Under Canvas
- The Resort at Paws Up
- Collective Retreats
- Asheville Glamping
- GlamXperience
- PurePods
- Getaway House, Inc.
- Hoshino Resorts Inc.
- Baillie Lodges
Glamping Market by Category
By Type:
- Motor Homes
- Tree houses
- Eco-pods
- Yurts
- Tipis
- Safari Tents
- Bell Tents
- Others
By Consumer Orientation:
- Male
- Female
- Kids
By Age Group:
- Below 18 years
- 18-35 years
- 35-50 years
- Above 50 years
By Size:
- Less than 2 people
- 2-5 people
- More than 5 people
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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