The programmatic display market is poised for remarkable growth, with an anticipated CAGR of 34.2%, culminating in a substantial revenue of US$ 901.65 billion. This surge can be attributed to the increasing adoption of programmatic advertising, a data-driven and automated approach to buying and placing digital ads. The market’s robust expansion is driven by factors such as the efficiency and precision offered by programmatic display, enabling advertisers to target specific audiences with personalized content.
As businesses increasingly recognize the value of data-driven advertising strategies, the programmatic display market is expected to witness sustained momentum, transforming the digital advertising landscape and unlocking new avenues for revenue generation.
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The increasing use of connected devices like TVs, smartphones, and tablets is one of the major factors boosting the market. As real-time analytics and AI are incorporated into digital marketing technologies, the utilization of these solutions is growing. Market participants are taking several initiatives to promote market expansion.
For instance, Adobe announced the beginning of its worldwide “Experience Business” campaign in 2017. At the time, this campaign was the biggest cross-media ad campaign ever run on a programmatic platform.
Adobe Experience Cloud’s component Adobe Advertising Cloud was used to purchase all of the advertising for their “Experience Business” campaign programmatically. It is anticipated that the industry will greatly expand as a result of the participants’ good efforts.
Key Takeaways from the Programmatic Display Market Report:
- The global programmatic display market is anticipated to have secured US$ 26.5 Billion in 2021
- From 2017 to 2021, programmatic display market growth surged at a 34% value CAGR
- By sales channel, automated guaranteed programmatic display distribution to register a 30% CAGR
- Online video Ad format of programmatic displays to be most sought after, capturing a 55% revenue share in 2022
- North America to be the fastest-growing programmable display market, registering a 35.5% CAGR through 2032
- Europe to present significant investment opportunities, expected to capture 27% revenue in 2022
- Asia Pacific to be a prominent growth hotspot, expected to surge at a CAGR of 34.8%
Leading Key Players:
Key players in the global programmatic display market include AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Google Inc., Adobe Systems Incorporated, Rubicon Project Inc., Rocket Fuel Inc., MediaMath Inc., IPONWEB Holding Limited, Between Digital, Fluct, Adform, Beeswax, and Turn Inc.
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Recent Updates from the Industry:
- In November 2021, MediaMath integrated its demand-side platform (DSP) with IBM Watson Advertising Weather Targeting to offer better digital advertising accuracy and effectiveness in directing new privacy standards.
- In December 2020, FreeWheel announced the acquisition of BeesWax, a software-as-a-service SaaS advertising company. The initiative will enhance FreeWheel’s current programmatic marketplace capabilities across all forms of television and video advertising, including Set-top Box Video on Demand and Connected TV.
Programmatic Display Market Segmentation:
By Ad Format:
- Online Display
- Online Video
- Mobile Display
- Mobile Video
By Sales Channel:
- Real-Time Bidding (RTB)
- Private Marketplaces (PMP)
- Automated Guaranteed (AG)
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific Excluding Japan (APEJ)
- Middle East & Africa (MEA)
- Japan
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