In an age where customization reigns supreme, even our diets are not exempt from the trend. The personalized nutrition market in the United States is poised for significant growth, driven by a convergence of factors that cater to the evolving needs and preferences of consumers.
In the recently upgraded market intelligence report, FMI shares that the personalized nutrition market is predicted to be valued at US$ 3,435.20 million in 2024. The market growth is led by customized interventions that are not only elevating the quality of life but also gaining widespread attention as an innovative approach to avoid diseases.
As personalized nutrition solutions are transitioning to the mainstream, the market can expect a growth potential of US$ 5,122.10 million by 2034, arriving at a CAGR of 4.1%.
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The Landscape of Personalized Nutrition
The United States personalized nutrition market is projected to expand at a Compound Annual Growth Rate (CAGR) of 3.10% over the next decade, signaling a shift towards tailored dietary solutions. Within the country, two distinct consumer profiles are emerging as key drivers of this growth: senior citizens and the digitally savvy millennials and Gen Z cohorts.
Senior Citizens: Embracing Health and Wellness
As the population ages, there is a growing emphasis on health and wellness among senior citizens. This demographic cohort is increasingly seeking personalized dietary products to address specific health concerns and dietary requirements. The demand for nutritional solutions tailored to the unique needs of older adults is driving market growth and innovation in the personalized nutrition space.
Millennials and Gen Z: Embracing Technology
On the other end of the spectrum, millennials and Gen Z consumers are driving demand for personalized nutrition through their affinity for technology and digital solutions. This demographic cohort is accustomed to customization and convenience, making them receptive to personalized nutrition apps and services. The early availability of cutting-edge technologies in personalized dietary products is resonating with these tech-savvy consumers, further fueling market growth.
Demand for Personalized Advice and Solutions
Beyond demographic trends, consumers across all age groups in America are increasingly seeking personalized advice and solutions to improve their health. With a growing awareness of the impact of diet on overall well-being, there is a rising demand for tailored nutritional guidance. Personalized nutrition services that offer customized meal plans, dietary recommendations, and follow-up based on individual health data are gaining traction among health-conscious consumers.
Driving Innovation with Technology
The early availability of the latest technologies in personalized dietary products is a key driver of market growth in the United States. Innovative applications offering personalized nutrition services are transforming the way consumers approach their diets. These applications leverage features such as adapted meals, specific diets, and follow-up health data analysis to deliver personalized nutritional suggestions. The integration of technology into personalized nutrition solutions is enhancing accessibility and convenience for consumers, driving market expansion.
Looking Ahead
As consumers in the United States become increasingly accustomed to recent advancements in precision nutrition, the personalized nutrition market is poised for sustained growth. With a diverse consumer base spanning different age groups and technological preferences, there is ample opportunity for innovation and market expansion. By leveraging technology and catering to evolving consumer needs, personalized nutrition providers can unlock new avenues for growth and establish themselves as leaders in the rapidly evolving landscape of dietary consumption.
Highlighted below are some of the top market players in the industry:
Nestlé S.A, BASF SE, DNAFit, DSM, MyMuseli, General Mills, Inc., Nutrigenomix Inc., Telomere Diagnostics, Inc. (TeloYears), and Habit Food Personalized, LLC.
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