The floriculture market is blossoming with a projected value of US$ 106.1 billion by 2033, reflecting a compelling CAGR of 6.3%. This growth signifies a golden opportunity for decision-makers across the floriculture industry. Here’s how you can cultivate success:
Edible Delights:
- Flowers on Your Plate: Health-conscious consumers are embracing edible flowers. Develop products or partner with food producers to integrate vibrant and nutritious edible flowers like citrus blossoms, hibiscus, and lavender into culinary creations.
- The Power of Antioxidants: Edible flowers are rich in Vitamin C and antioxidants, offering potential health benefits. Highlight these properties in your marketing materials to tap into the growing demand for functional foods.
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Sustainability Takes Root:
- Eco-Conscious Consumers: Consumers are increasingly concerned about the environmental impact of floriculture. Prioritize sustainable practices like integrated pest management and conservation agriculture. By adopting these practices, you not only benefit the environment but also cater to a more conscious consumer base.
- Certification is Key: Consumers are willing to pay more for certified sustainable flowers. Obtain relevant certifications (Fair Trade, FPP) to demonstrate your commitment to ethical and eco-friendly practices. Promote these certifications to enhance your market position.
The market for floriculture, which is mostly supported by cut flowers, will grow significantly thanks to the recent explosion in the popularity of edible flowers.
Institutions/events currently holding around 3/5 of the share in the market would remain the prominent adopters of floriculture items.
Huge potential for flowers for the purpose of decoration throughout multiple occasions would fuel the growth of the institutions/events segment during the forecast period.
Key Takeaways – Global Floriculture Market Study
- Europe is expected to retain its dominant position in the global floriculture market, attributed to increasing adoption of gardening activities in the region.
- Among product type, the cut flowers segment is considered a key contributor to growth of the global floriculture market, due to high consumption of fresh roses in decorations such as bouquets at events, vase arrangements, and as gifts on special occasions.
- The cut foliage segment is expected to witness a significant CAGR in the global floriculture market, owing to increasing use of mix bouquets in flower arrangements at events and festivals.
Rising Environmental and Social Responsibility to Shape Market Trends
Consumers demand sustainably produced flowers, attributable to increasing consumer awareness regarding environmental and social impact of production and trade of floriculture products worldwide. Thus, all participants in the floriculture value chain aim adopt sustainable agricultural practices such as integrating pest management and conservation agriculture to reduce negative impact of their activities on the environment.
Consumers in the market are also willing to pay more for sustainably grown flowers. Thus, companies aim to obtain certifications and are offering fair trade, FPP, and other certified flowers to their consumers in order to improve their market position.
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Competitive Landscape
Prominent players in the global floriculture market
- Forest Produce Ltd.
- Selecta Cut Flowers SAU.
- Native Floral Group
- Tropical Foliage Plants, Inc.
- Oserian Group
- Esmeralda Farms
- Marginpar BV
- DOS GRrINGOS, LLC
- Flamingo Horticulture Ltd.
- Danziger Group
- Florensis Flower Seeds UK Ltd.
- Verbeek Export B.V.
- Florance Flora
- Others (As per Request)
Players in the floriculture industry are focusing on Asia for production and sales of commercial floriculture products, owing to significant rise in demand for low cost flowers in this region. Companies are also entering various strategic partnerships with domestic players to expand their market footprint.
Key Segments of Floriculture Industry Survey
By Product Type
- Cut Flowers
- Cut Foliage
- Plants
- Propagation Material
By Flower Type
- Rose
- Chrysanthemum
- Tulip
- Lily
- Gerbera
- Carnations
- Texas Blueball
- Freesia
- Hydrangea
- Others
By End Use
- Personal Use
- Institutions/Events
- Hotels, Resorts, & Spas
- Industrial
By Sales Channel
- Direct Sales
- Specialty Stores
- Franchises
- Florists & Kiosks
- Supermarkets/Hypermarkets
- Independent Small Stores
- Online Retailers
- Other Sales Channel
By Country
- United States
- Canada
- Brazil
- Mexico
- Germany
- United Kingdom
- France
- Spain
- Italy
- Russia
- Benelux
- South Africa
- Northern Africa
- GCC Countries
- China
- Japan
- South Korea
- India
- Thailand
- Malaysia
- Indonesia
- Australia
- New Zealand
- Others (as per request)
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
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