The oats market size is poised to cross US$ 9,181.7 million in 2024 and is likely to attain a valuation of US$ 17,332.1 million by 2034. The oats industry is projected to develop at a CAGR of 6.6% from 2024 to 2034.
Market participants are aware of how consumers are increasingly prioritising sustainability when making purchasing decisions. Oats have emerged as a strategic asset for firms prioritising sustainable sourcing and manufacturing techniques, because to their low environmental effect. Customers that care about the environment are more likely to buy oat-based products, which helps to promote them as ethical solutions.
Growing awareness of celiac disease and gluten sensitivity is driving the oats market’s phenomenal growth. Oats are an excellent choice for consumers looking for gluten-free alternatives to typical grains due to their natural gluten-free status. This tendency restructures product portfolios in response to shifting dietary habits. Oatmeal-based and gluten-free products are growing more popular.
The growing popularity of healthy snacking creates chances to invent oat-based foods. Granola bites, energy bars, and other savoury oat-based snacks are portable, nutrient-dense oat snacks that can capitalise on the on-the-go snacking industry by providing customers with healthier options without compromising flavour.
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Key Takeaways from the Oats Market Report:
- The rolled oats product type segment occupied 35.1% of the market shares in 2024.
- The conventional nature segment captured 87.5% of the market share in 2024.
- The market size in the United States is projected to rise at a 4.9% CAGR through 2034.
- The market size in Germany is anticipated to develop at a 1.4% CAGR through 2034.
- The market size in the United Kingdom is estimated to surge at a 2.6% CAGR through 2034.
- The market size in France is expected to thrive at a 7.2% CAGR through 2034.
“Success in the dynamic oats market requires a sophisticated grasp of the wide range of customer tastes, constant innovation, adherence to regulations, and tactical alliances in line with health trends. To successfully cruise this changing environment, it is important to stress the necessity for a holistic strategy that incorporates flexibility, inventiveness, and a commitment to sustainability.”-says Nandini Roy Choudhury, Client Partner at Future Market Insights
Competitive Landscape
The oats market is fiercely competitive. Industry titans like Quaker, General Mills, and Kellogg lead the competitive oats market, which is attributable to their wide distribution and well-known brands. Swift firms that focus on trends like organic and gluten-free oats simultaneously disrupt the market with innovation. The competitive dynamics are defined by diversification into beverages and snacks, strategic partnerships, and an increasing focus on sustainability.
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Recent Developments
- In October 2023, Post Consumer Brands’ Honey Bunches of Oats launched a fresh, imaginative campaign to remind customers that if they enjoy oats, they’ll love them even more in bunches. Produced by Carmichael Lynch, the brand’s creative AOR, the fully integrated campaign, which runs through 2024, features national TV, social media, and digital content and elevates Bunches of Oats with a healthy dose of sardonic comedy.
- In August 2023, Quaker Oats, owned by PepsiCo, expanded its Oat So Simple line with the new Caramelised Biscuit flavor. The latest addition makes breakfast more convenient by being offered in both sachet and on-the-go pot styles.
Global Oats Market Segmentation
By Product Type:
- Oat Groats
- Whole Oats
- Steel Cut Oats
- Rolled Oats
- Oats Flour
By End Use:
- Breakfast Cereals
- Bakery Products
- Snacks & Savories
- Others
By Distribution Channel:
- Hypermarkets/Supermarkets
- Convenience Stores
- Online Retail
- Others
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific (APAC)
- Middle East & Africa (MEA)
- Japan
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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