The value of the brown rice market is bound to see an expansion from US$ 9,256.90 million in 2024 to US$ 18,456.50 million by 2034. The brown rice consumption is set to accelerate at a CAGR of 7.10% during the forecast period.
Rice is a staple food for more than half of the world’s population. Despite the fact that rice is cultivated and processed all over the world, the majority of it is consumed there. However, increased demand in some areas encourages cross-regional rice trading.
The brown rice market, estimated to be worth USD 9843 million globally in 2022, is expected to increase at a compound annual growth rate (CAGR) of 6.2% between 2022 and 2032, when it is expected to reach over US$ 17895.2 million. Surprisingly, during this time, the COVID-19 pandemic had an unanticipated favourable impact on tastes for brown rice worldwide.
Key Points:
- Global Impact of COVID-19: Amidst the pandemic, the global inclination towards brown rice witnessed an unexpected surge, showcasing the adaptability of consumer preferences during challenging times.
- Rice as a Staple Food: With over half of the world’s population regularly consuming rice, primarily in Asia, the global brown rice market is influenced by the staple food culture, encouraging cross-regional rice trading.
- Nutritional Superiority: Brown rice, as a whole-grain alternative, boasts better nutritional content than white rice, driving the market’s growth. Increased health awareness and a focus on good eating habits contribute to its rising popularity
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The majority of rice is consumed and produced in Asia, and nations in Central Asia like India, Pakistan, and Thailand produce almost 90% of the world’s rice. Due to the significant rice exports to other nations, these nations currently consume somewhat less rice than is produced globally.
Brown rice is whole-grain rice that has had its outer hull removed. Brown rice has a better nutritional content than whole white rice because it has undergone less processing. The need for good eating habits and growing health awareness among consumers are driving the brown rice industry to grow at a quicker CAGR than the whole rice sector. Large producers are turning their attention to producing brown rice as the demand for it rises in the major importing countries.
The markets for brown rice in North America, Latin America, Western and Eastern Europe, Asia-Pacific, Japan, and the Middle East and Africa can be divided geographically.
The most important market in terms of both production and consumption is Asia-Pacific. Rice, including brown rice, is exported most frequently from Thailand, Vietnam, and India. Less than 50% of the world’s rice imports come from the top 10 importing countries, which are spread out across the major importing nations.
Indonesia, the Philippines, Iran, Nigeria, and a small number of European nations are major consumers of brown rice. During the projected period, it is anticipated that Latin American nations will take advantage of the land and water resources available to them to become the leading producers and exporters of rice.
Key Takeaways:
- Asia-Pacific Dominance: As the primary producer and consumer, Asia-Pacific leads the brown rice market. Thailand, Vietnam, and India are major exporters, fostering global trade.
- Emerging Latin American Role: Latin American nations are expected to leverage their land and water resources, emerging as leading producers and exporters of rice during the forecast period.
- Market Drivers: The brown rice industry thrives on increasing trade, a shift towards healthier eating habits, and the nutritional benefits of brown rice, including vitamins (B), phosphorus, and magnesium.
Brown Rice Market Drivers:
Brown Rice industry is increasing with respect to the growth of rice trade between the countries. Brown market is projected to expand at a higher pace compared to rice market, due to shifting preference towards healthy eating habits and nutrients provided by brown rice, such as vitamins (B), phosphorus, and magnesium, makes it a preferred choice for many health-conscious customers.
Due to increasing demand, the manufacturers are focusing on launching new brown rice brands and making renewed efforts to attract health-conscious people. Demand for brown rice is also emerging from various
Middle-East and African countries, driving the growth of brown rice market. Innovation in packaging and changing food preference such as emergence of ready-to-eat food product will result in introduction of ready-to-cook brown rice, during the forecast period. In majority of countries where brown rice was earlier preferred by only diabetic patients, is now getting traction from growing number of fitness conscious consumers. Increasing per capita consumption of rice in countries where it is not a staple food is also expected to support the growth of brown rice industry
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Key Players:
Major players in the brown rice market include T.K. Ricemill and Ash, Asia Golden Rice Co.,Ltd., Daawat, Shiva Shellac And Chemicals, Amira Nature Foods Ltd., Chandrika Group of Mills, Riviana Foods Inc., Ebro Foods, Agistin Biotech Pvt. Ltd., and SunFoods, LLC.
Brown Rice Market Segmentation:
By Type:
- Sweet Brown Rice
- Brown Basmati Rice
By Length:
- Long-Grain Brown Rice
- Medium-Grain Brown Rice
- Short-Grain Brown Rice
By Distribution Channel:
- Hypermarkets and Supermarket
- Grocery Store
- Convenience Store
- Online
- Others
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