Africa Adventure Tourism Market: A Thriving Sector Projected to Hit US$ 21.9 Million by 2033

Currently valued at US$ 11.6 million in 2023, the vacation ownership market is expected to grow at a compound annual growth rate (CAGR) of 6.6% from 2023 to 2033, reaching US$ 21.9 million.

The vacation ownership industry has a lot of potential for growth in the future. Vacationers are now better equipped and inclined toward booking, researching, and buying timeshares online, thus yielding enhanced and simplified customer service. The emergence of this trend underscores the importance of digital technologies in the present scenario.

Customers also actively seek high-quality vacation experiences, from luxury villas to resorts. As a result, destination-based firms are now searching for discrete ways to milk from this trend.

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An increase in vacationers opting for flexible ownership options like points-based and fractional programs. These trends exhibit the way the vacation ownership industry is evolving.

AR technology is becoming valuable to the hospitality industry. This is due to the fact that with the help of this technology, hotels sell a physical environment. In addition to this, the importance of this technology in the vacation ownership industry appreciated, along with the shift in target demographics.

Recent trends indicate AR and VR have significant momentum and are projected to present new growth opportunities in the vacation ownership industry.

Top Highlights from the FMI’s Analysis of the Vacation Ownership Market: 

  • The North American vacation ownership industry is expected to lead the global landscape by attaining a massive share of 23% in 2022.
  • In 2022, the Europe vacation ownership industry bagged 19.8% market share, just around a 3% difference from North America’s.
  • The United States vacation ownership industry gained a 15% value share in 2022.
  • The German vacation ownership industry achieved a 5% value share in 2022, gaining a prominent market in Europe.
  • The Japan vacation ownership industry is expected to garner more than a 3.1% market share in 2023.
  • The Australian vacation ownership industry is projected to hold a 5.8% market share in 2023.
  • The United Kingdom market is expected to observe significant growth over the forecast period. The industry is projected to expand at a CAGR of 6.4% over the estimated time.
  • Over the forecast period, India is projected to gallop at a CAGR of 6%.
  • The China vacation ownership industry is projected to increase at a CAGR of 5% in the upcoming years.
  • Based on tour type, the domestic segment is projected to acquire a market share exceeding 47% over the forecast period.
  • Based on tourist type, the package traveler segment attained 36% market share in 2022.

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What are the Recent Developments by Competitors that are Shaping the Forecast Timeline?

  • In April 2023, Marriott Vacations Worldwide Corporation (NYSE: VAC) declared that it had completed its initial timeshare receivable securitization of the year 2023. Increasing demand for securitization and related costs indicates investors’ consistent confidence in the company’s leisure-focused business model.
  • In June 2023, Bluegreen Vacations Holding Corporation (NYSE: BVH) announced that it had completed a private offering and sale of almost US$ 214.6 million of vacation ownership interest.
  • In May 2023, SEBI suggested norms to regulate the fractional ownership platforms that offer real estate assets. The proposed framework is expected to result in the orderly development of the sector by protecting investor protection measures.

Key Players

  • Wyndham
  • Marriott Vacations Worldwide
  • Hilton Grand Vacations
  • Hyatt
  • Diamond Resorts
  • Bluegreen Vacations
  • Disney Vacation Club

Vacation Ownership Market by Category

By Type:

  • Fixed Week
  • Floating Week
  • Points-based System

By Tour Type:

  • Domestic
  • International

By Tourist Type:

  • Independent Traveler
  • Tour Group
  • Package Traveler

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In-person Booking

By Consumer Orientation:

  • Men
  • Women
  • Children

By Age Group:

  • 15 to 25 years
  • 26 to 35 Years
  • 36 to 45 Years
  • 46 to 55 Years

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East and Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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