According to the latest data from Future Market Insights (FMI), the shisha tobacco market reached an estimated value of approximately US$ 2,909.4 million in 2023. FMI projects that by 2033, this market is expected to soar to around US$ 4,306.6 million, with a compound annual growth rate (CAGR) of 4.0% from 2023 to 2033.
Flavor Frenzy Fuels Market Expansion
Several factors are contributing to the market’s expansion:
- Social Scene Sizzle: The rising popularity of shisha bars and lounges creates a social environment driving demand.
- Flavor Explosion: Shisha tobacco’s wide range of flavors, including fruity, herbal, and dessert options, attracts a diverse consumer base. New flavor introductions continue to pique interest.
- Themed Appeal: The growing acceptance of hookah tobacco in theme-based restaurants, lounges, and cafes further fuels market growth.
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A Global Tradition, A Modern Market
Shisha tobacco, also known as hookah tobacco, boasts a long history and enjoys popularity in various regions, particularly the Middle East, North Africa, and parts of Asia. In recent years, it has gained traction in other parts of the world as well.
Navigating the Smoke Signals
The shisha tobacco market is interconnected with related industries like GCC shisha tobacco and handheld marijuana vaporizers. By analyzing these tangential markets, FMI offers valuable insights for developing unique strategies to capitalize on growth opportunities.
“Demand for flavored tobacco products is expected to take the shisha tobacco market by storm in the forecast period”, says an analyst from Future Market Insights.
Key Takeaways from Shisha Tobacco market
- North America holds a significant market share with the US being home to several manufacturers like Tangiers, Fumari Hookah, and likewise. Also, organizations are into progressive diversification of shisha tobacco products like hookah and hookah parts, coal, flavors; which does facilitate customers with one-stop shopping destination for the smoking products.
- Europe holds the second-largest market share with the UK witnessing an ever-increasing demand for local varieties in terms of flavor. Also, it has been observed that customers get more drawn toward new flavors if they could be well-related to; thereby growing in sales.
- The Asia-Pacific is expected to grow at a rapid pace in the shisha tobacco market with China being the biggest contributor. Also, the flourishing tourism sector in India and China does attract several individuals every single year. Additionally, there are stern laws enacted in the country regarding not letting individuals smoke in the public areas; which, in turn, would accelerate the sales of hookah equipment for commercial (HoReCa and bars) as well as residential sectors.
- MEA is another region driving the shisha tobacco market with a major chunk of population into shisha tobacco smoking.
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Competitive Shisha Tobacco
- Al Fakher Tobacco Trading, in 2022, did expand offering with respect to travel retail through launching Double Kick, that too, Dubai Duty Free. This line does feature 3 initial flavors inclusive of Grape & Mint, Mint, and Two Apple. Every flavor is available in the novel 200g format.
- Gulbahar Tobacco International, in 2020, did tie up with JC Decaux for launching one of the biggest marketing campaigns inside Dubai airport. This campaign does feature Milano fan pack (its prominent pack).
Key Players Are:
- FUMARI
- Haze Tobacco
- Al Fakher Tobacco Factory
- SOCIALSMOKE
- Japan Tobacco Inc.
- SOEX
- Prince Molasses
- Romman Shisha
- Mazaya
- Ugly Hookah
- Cloud Tobacco
- Flavors of Americas S.A.
- Al Amir Tobacco
- STARBUZZTOBACCO.
- Nakhla
- MujeebSons
- Godfrey Phillips India Ltd.
- The Eastern Company
- ALWAHA-TOBACCO
- Others (As per Request)
What does the Report Cover?
- The research study is based on product type (strong shisha tobacco, mild shisha tobacco, and light shisha tobacco), by flavor (fruit, chocolate, caramel, mint, blended, and likewise), and by sales channel (direct sales, supermarkets/hypermarkets, specialty stores, convenience stores, online retailers, and other sales channels).
- With shisha lounges and bars getting popular, the global shisha tobacco market is expected to witness grandeur in the forecast period.
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Global Shisha Tobacco Market by Category
By Product Type:
- Strong Shisha Tobacco
- Mild Shisha Tobacco
- Light Shisha Tobacco
By Flavor:
- Fruit
- Berry
- Apple
- Melon
- Citrus
- Tropical
- Others
- Chocolate
- Caramel
- Mint
- Blended
- Others
By Sales Channel:
- Direct Sales
- Hypermarket/Supermarkets
- Specialty Stores
- Convenience Stores
- Independent Small Stores
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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