The global facial tissue market is projected to maintain a steady growth trajectory, with a Compound Annual Growth Rate (CAGR) of 3.2% anticipated during the forecast period (2022-2032). This translates to a projected market value of US$ 14.5 billion by 2032, up from US$ 10.6 billion in 2022.
Essential for Everyday Needs
Facial tissues are a cornerstone of daily hygiene and convenience, offering a multitude of uses:
- Quick Cleanup: Their primary function is to absorb spills and messes efficiently.
- Facial Care: Soft and absorbent, facial tissues are specifically designed for gentle cleansing and removing impurities from the face. Moisturizing and cleansing varieties cater to specific needs.
- Makeup Magic: Facial tissues play a vital role in makeup routines, from cleaning the face and removing makeup to absorbing spills and quick touch-ups. Their wide application makes them a popular choice among female consumers.
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Innovation Meets Convenience
The facial tissue market is constantly evolving to meet consumer needs:
- On-the-Go Cleansing: Facial tissues coated with cleansers and moisturizers offer a convenient way to cleanse and refresh the face, especially for travelers.
- Post-Pandemic Hygiene: The emergence of facial tissues with mild disinfectants during the COVID-19 pandemic highlights the focus on hygiene and germ removal.
A Market Poised for Growth
The facial tissue market’s steady growth is driven by the essential role these products play in daily life, particularly for personal hygiene and makeup application. As consumers prioritize convenience and cleanliness, the market for facial tissues is expected to remain healthy for the foreseeable future. Manufacturers who prioritize innovation and cater to specific needs, such as on-the-go cleansing and hygiene, are well-positioned to capture a significant share of this market.
Key Takeaways
- The market in the United States is projected to reach a value of US$ 5.05 billion in 2023, exhibiting a CAGR of 4.7%.
- The facial tissue paper market in the United Kingdom is predicted to expand at a 2.5% CAGR to reach US$1.04 million in 2023.
- The market in Germany is projected to reach US$ 2.05 billion by 2033, registering a CAGR of 3.6%.
- In 2023, the market in Japan is anticipated to be worth US$ 1.7 billion.
- Over the forecast period, it is expected that the China facial tissue paper market could develop at a CAGR of 6.9%.
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Competitive Landscape
The top manufacturers of the facial tissue paper market are Procter & Gamble, Kimberly-Clark Corporation, Georgia-Pacific LLC, CMPCTissue, Metsa Tissue, Cascades Inc., Asia Pulp & Paper, Svenska Cellulosa Aktiebolaget SCA, Hengan International, Sofidel Group, C&S Paper Co. Ltd, Wepa Group, Vinda International Holdings Limited, Fujian Hengan Group Ltd, and Kruger Products L.P.
Manufacturers in the facial tissue paper industry are always coming up with new products to satisfy customer demand for softer, stronger, and more environmentally friendly goods. To enhance product performance and lessen their impact on the environment, they are investing in innovative materials and production techniques. The product portfolios of many companies are also being expanded to offer specialist tissues for functions including cold and flu treatment, makeup removal, and sensitive skin.
RECENT DEVELOPMENTS
- With the introduction of unbleached, 100% recycled beige facial tissue, Cascades Tissue Group announced another “First”. With the elimination of chemical whitening and a 25% reduction in environmental effects, Cascades® MokaTM facial tissue expanded the company’s portfolio of environmentally friendly, single-use paper products.
- Vinda made press history by hosting the first-ever hygiene company news conference in support of its Superbrand Day campaign with JD.com and revolutionary tissue paper technology. More than 200 representatives from Vinda, JD.com, and the tissue and technical industries attended the event.
Key Segment
On the basis of Product Type:
- regular
- anti-viral
- recyclable Facial Tissue Papers
On the basis of Packaging Type:
- box packaging
- pocket packaging
- On the basis of Use-case:
- residential
- commercial sub-segments
On the basis of the Distribution Channel:
- wholesalers/distributors, hypermarkets/supermarkets
- drug stores
- independent small stores
- online stores
- others
On the basis of Region:
- North America
- Latin America
- Europe
- Middle east and Africa
- East Asia
- South Asia
- Oceania
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
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