The global probiotic drink market size is anticipated to surpass a valuation of US$ 19,276 million in 2023. It is expected to attain a valuation of US$ 39,362.7 million by 2033. The market is anticipated to thrive at a CAGR of 7% from 2023 to 2033.
Digestive health has emerged as an issue of significance for several individuals trying to keep up a healthy lifestyle. Probiotic beverages have the potential to maintain healthy gut microbiota, improve digestion, and treat gastrointestinal problems. Including bloating, constipation, and diarrhea because they contain live cultures of beneficial bacteria.
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The market for probiotic beverages has expanded as a result of rising interest in digestive health. Consumer choices for healthy meals and beverages are being impacted by the larger health and wellness movement. Probiotic beverages match this trend since they provide hydration, taste, and possible health advantages. Probiotic beverages offer a tempting alternative to consumers who are actively looking for products that enhance their entire well-being, including gut health.
An increasing collection of scientific evidence backs up the potential health advantages of probiotics. Consumer trust in probiotic goods, especially beverages, is growing as more studies show the beneficial effects of probiotics on gut health, immune system function, and general wellness. The market for probiotic beverages has grown as a result of the availability of scientific data and confirmation. The market for probiotic drinks is growing in part due to their accessibility.
Key Takeaways from Probiotic Drink Market:
- The global probiotic drink industry size expanded at a CAGR of 2.9% from 2018 to 2022.
- In 2018, the global market size stood at US$ 16,548.0 million.
- The market size stood at US$ 18,534.60 million in 2022.
- In 2022, the dairy-based probiotic drinks segment garnered 55.4% shares in the global market.
- In 2022, the online sales channel segment captured 27.5% shares in the global market.
- In 2022, the United States captured 17.3% shares in the global market.
- In 2022, India captured 12.1% shares in the global market.
- China captured 5.8% of global market shares in 2022.
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Recent Developments Observed by FMI:
- In May 2023, Fonterra introduced a probiotic powdered drink in Singapore and plans to expand distribution throughout the APAC region. The company aims to cater to the expanding middle-class population across the region.
- In March 2023, a new zero-sugar probiotic and probiotic Living Soda range was launched under the brand name ‘FHIRST’.
- In May 2022, KeVita introduced three new effervescent probiotic beverages under its new herbal spritzer label in the United States. The Herbal Spritzer collection, which is sold at Whole Foods markets around the country, consists of softly fermented drinks with active probiotics and a delicate hint of fruit and herbal extracts.
- In March 2022, Singapore-based Probicient and Origin Ventures launched the world’s first probiotic beer. Probicient invested more than SG$ 1.5 million in the development of a probiotic beer, working with Brewerkz as its first brewing partner.
Key Players in the Global Market
- Yakult Honsha Co. Ltd.
- PepsiCo
- Danone S.A.
- Nestle’ SA
- GCMMF (Amul)
- Bio-K Plus International Inc.
- GoodBelly Probiotics
- Fonterra Co-operative Group
- Chobani LLC
- Lifeway Foods Inc.
- Cargill Inc.
- Others
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Probiotic Drink Segmentation
By Product Type:
- Dairy-based
- Plant-based
By Sales Channel:
- Offline Sales Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Stores
- Other Sales Channel
- Online Sales Channel
- Company Website
- E-commerce Platform
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- The Middle East & Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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