The global market for male sex toys is experiencing a significant surge, with projections indicating it will reach a staggering US$ 39.39 billion by the end of 2032. This represents a remarkable growth trajectory, considering the market was valued at approximately US$ 15.38 billion in 2019. If these predictions hold true, the market can expect a compound annual growth rate (CAGR) of approximately 7.5% between 2022 and 2032. Interestingly, North America is anticipated to remain the dominant region within this growing market.
According to the survey, the primary drivers for the growth of male sex toys in the market include improving sexual experience and increasing adoption of cutting-edge technology for the development of creative goods. The research provides a thorough analysis of the market, including key growth drivers, restraints, opportunities, and current trends. It employs novel research methods to provide the most accurate market analysis.
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It includes in-depth insights into the male sex toys market. Some of these are:
- The estimated value of the market was at ~US$ 15,380 Million in 2019. Through the course of the report’s forecast period, the market is exhibited to show a steady pace of growth.
- Regionally, North America dominates the male sex toys market globally.
- East Asia emerges as one of key markets owing to increasing use of sex toys among both men and women.
- Growth of online sales channel is expected to boost the sales of male sex toys over the forecast period.
- Key players are likely to focus on new product innovation such as using of increasing sound quality, noise cancellation etc. to stay relevant in developed markets.
Female Sex Toys to Witness Highest Growth
The sex toys market is primarily dominated by male consumers. Marketing and promotion of these products are considered as one of the growth reasons. Advancement of technology and growing desire to enhance sexual experience led the market for higher sales.
At present, manufacturers are currently focusing on female consumers which are expected to expand at higher CAGR owing to growing interest for sex toys among female. Moreover, availability of products mainly in online channel also boost the sales of sex toys market. The popularity of vibrators, anal beads, and penile rings has increased over the past. Growing urbanization and growing sex culture also fuel the usage of such sex toys among women.
Who is Winning?
Some of the leading players operating in the male sex toys market are
- Church & Dwight Co., Inc.;
- Reckitt Benckiser Group plc;
- LELO;
- LifeStyles Healthcare Pte Ltd;
- Doc Johnson Enterprises;
- Lovehoney Group Ltd;
- BMS Factory;
- Tenga Co., Ltd.;
- Fun Factory;
- We-Vibe.
As a result of increasing competition, companies are focusing on expanding their product portfolio with new innovation. In addition to this, mergers and acquisition remains a popular strategy among market players. Companies intend to expand their regional footprint through strategic collaborations.
- In 2017, Fleshlight launched automated masturbation machine which enhances the masturbation experience
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Market Segmentation
The global male sex toys market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.
Product Type
- Male Masturbators
- Cock Rings
- Penis Sleeves
- Male Prostate Toys
- Sex Doll Toys
- Penis Enhancement Toys
- Others
Demographics
- Male
- Female
Price Range
- Premium/ Luxury
- Mid-Range/ Economy
Sales Channel
- Online
- Offline
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
Get Valuable Insights into Male Sex Toys Market
Future Market Insights, in its new report, presents an unbiased analysis of the global Male Sex Toys market, covering historical demand data and forecast figures for the period between 2019 and 2029. The study divulges compelling insights on the male sex toys market based on product type (male masturbators, cock rings, penis sleeves, male prostate toys, sex doll toys, penis enhancement toys and others), demographics ( male, female), by price range (premium/luxury, mid-range/economy), sales channel (offline, online), region (North America, Latin America, Europe, East Asia, South Asia, Oceania, Middle East & Africa).
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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