The hair lightening products market is anticipated to grow steadily with a low Compound Annual Growth Rate (CAGR) of 4.4% throughout the forecast period. Estimated revenue for the global market stands at US$ 7.32 billion in 2022 and is expected to exceed US$ 10.78 billion by the end of 2032.
The most popular products among consumers in the hair lightening products category are spray and shampoo. Manufacturers are continually innovating and introducing new features. For instance, sulphate-free color stay shampoo has been introduced to cater to sensitive skin and scalps.
Growing awareness of the use of chemical hair products is boosting the natural and organic hair lightening products market. Additionally, the rise in disposable income and increased spending power are driving sales of cosmetics, thereby boosting sales of hair lightening products. Furthermore, the prevalence of e-commerce is also fueling demand for hair lightening products.
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The sale of hair lightening products is going up because more people are ready to spend money on things like this. Hair lightening items have become very popular in the last few years. Many people are buying hair lightening products to spend their money on things that help with taking care of and styling the hair.
Market Dynamics
Increasing popularity of hair lightening products and changing lifestyle are the drivers for the market. Consumers’ shifting focus from chemical based products to natural or organic lightening products has engaged manufacturer in producing natural & organic hair lightening products.
The growing trend for beauty products, increasing desire of attractiveness and changing lifestyle has a greater impact on hair care products which further drives the hair lightening products market. The spray and shampoo are the most popular products among consumers in hair lightening products category. Now a days, manufacturers are coming up with new innovations and features. As an example, the producers have introduced sulfate-free color stay shampoo which does not irritates sensitive skin and scalps of users.
The demand for natural and organic hair lightening products is being driven by rising awareness of the dangers of utilising chemical hair products. Increased disposable income and purchasing power are also increasing cosmetics sales, which in turn is driving the sale of hair whitening products. Furthermore, the presence of e-commerce propels the market for hair lightening products.
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Regional Outlook
The hair lightening products market is expected to register a healthy growth across all the geographies during the forecast period. The individual’s use of hair lightening products is growing and the commercial segment is likely to push market the sales of hair lightening products market. Manufacturers of hair care & styling products are expanding their operations into developing regions such as China, India.
These countries are considered as emerging countries with potential opportunities. Changing lifestyle and growing fashion sense drives the hair lightening products market. In terms of market share, North America holds a significant share of the market. The market significance is attributed to several factors such as new product launches, technological innovation, and product adoption rate. Growing demand for professional hair care services also drive the sales of hair lightening products. Middle East & Africa is projected to showcase steady growth in the global hair lightening products market due to the growth in beauty products.
Key Players-
Some of the key players operating in the global Lakme, Loreal, Quai, John Frieda, Klorane, Sun Bum, IGK, Farouk Systems, Inc. and others
The research report presents a comprehensive assessment of the hair lightening products market and contains thoughtful insights, facts, historical data and statistically supported and industry-validated market data. It also includes projections using a suitable set of assumptions and methodologies for hair lightening products market. The research report of hair lightening products provides analysis and information according to market segments such as geographies, product type, price, and application
The Hair Lightening Products market report covers exhaustive analysis on:
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Technology
- Value Chain
The Hair Lightening Products regional analysis includes:
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Argentina, Chile, Peru)
- Europe (Germany, Italy, France, U.K, Spain, BENELUX, Nordic, Eastern Europe)
- South Asia (India, Thailand, Indonesia, Malaysia, Rest of South Asia)
- East Asia (China, Japan, South Korea)
- Oceania (Australia & New Zealand)
- Middle East and Africa (GCC Countries, South Africa, Turkey, Iran, Israel)
The hair lightening products report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report for hair lightening products provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The hair lightening products market report also maps the qualitative impact of various market factors on market segments and geographies.
Key Segmentation
The hair lightening products market is segmented into different parts based on the product type, nature, price range, application, and sales channel.
On the basis of product type
- Cream
- Spray
- Shampoo
- Mask
On the basis of nature
- Organic
- Natural
- Conventional
On the basis of price range
- High Range
- Mid-Range
- Economical
The Hair Lightening Products Report Highlights:
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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