The Kids’ Food and Beverages Market is a dynamic industry that satisfies kids’ dietary needs and preferences. Businesses are putting a focus on nutrition and wellness by offering fresh, enticing items like snacks, drinks, and prepared meals in an effort to satisfy the needs of both parents and kids.
It is anticipated that the market for food and drink for children will increase at a compound annual growth rate (CAGR) of 6.2% between 2023 and 2033, reaching US$ 138.8 billion in 2023. According to a global study, the children’s food and beverage market is expected to reach a valuation of US$ 253.3 billion by 2033.
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The global market for meals and beverages targeted at children is expanding due in large part to rising family incomes worldwide. The company’s growth has also been aided by effective advertising that targets certain age groups and leverages digital media to sway customers from a variety of cultural backgrounds. Many players have made advertising their primary marketing strategy because of how much it adds to the success of kid-oriented items. Governments around are enacting laws that limit the promotion and advertising of children’s food because of misleading commercial objectives. Unbelievably, the rate of overweight children under five is rising at the moment in both high-income and low-income countries. Future market limitations are therefore anticipated.
Certain European Union nations have outlawed the promotion of HFFS products to viewers in specified age categories in order to reduce the market potential for regional enterprises. Due to the problems caused by childhood obesity and its general rise, parents now choose foods with lower sugar content. Producers of kid’s beverages have recently released new products with less sugar, more protein, and more fresh fruits and vegetables.
Key Takeaways
- As per the FMI market predictions, the overall demand for this category of products in the United States is estimated to be US$ 63.6 billion by 2033.
- Sales of kids’ food and beverages are anticipated to register a CAGR of 9.3% in China, as compared to any other country.
- Positive market influences include the expansion of e-commerce platforms in emerging economies and the growing popularity of packaged food items around the world.
Competitive Landscape
Atkins Nutritionals Inc., Britvic Plc, Brothers International Food Corp., Campbell Soup Company, Conagra Brands Inc., Elevation Brands LLC, General Mills Inc., GlaxoSmithKline Consumer Healthcare Ltd., GlaxoSmithKline Plc, Kellogg Company, Lifeway Foods Inc., McKee Foods Corporation, Mondelez International, Nestlé S.A., PepsiCo Inc, The Kraft Heinz Company, Tipco Foods Public Company Limited, Want Want China Holdings Ltd. Among others are some of the significant players in the global kids’ food and beverages industry
Recent Developments
- Danone launched the Dairy & Plants Blend formula in July 2022, in response to requests from parents for feeding options that are appropriate for vegetarian diets and plant-based diets, while also addressing the specific nutrient needs of their children. According to the Gerber Company, the plant-based, carbon-neutral baby food line Plant-tastic had its market launch in April 2022. It is sponsored by Nestlé and sells a range of organic pouches, snacks, and complete meals made from nutrient-rich, plant-based sources.
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Given Below are the Kids’ Food and Beverages Market Segments
By Product Type:
- Frozen Foods
- Dairy Products
- Beverages
- Cereals
- Meals
- Self-stable Produce
- Snacks (Salty & Sweet)
- Fortified Foods
- Others
By Age Group:
- 2 to 3 years
- 4 to 8 years
- 9 to 13 years
- 14 to 18 years
- Others
By Category:
- Organic
- Conventional
- Others
By Distribution Channel:
- Drugstores or Pharmacies
- Supermarkets or Hypermarkets
- Convenience or Retail Stores
- Online Distribution Channel
- Other Distribution Channels
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia and the Pacific
- The Middle East and Africa (MEA)
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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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