The global hydration backpack market, currently valued at US$ 388 Million, is expected to grow at a CAGR of 12%. Due to its key features such as hands-free operation and its functionality to deliver optimal hydration, the market continues to grow at a rapid rate and will continue to be driven by rising demand for the product. Hydration backpacks are projected to grow to US$ 5,735 Million by 2033, constituting approximately 6% of the global market share.
The growth of the hydration backpack market in the forecast period is expected to be driven by increased demand for military hydration backpacks, growing consumer awareness of the benefits of staying hydrated, and participation in adventurous outdoor activities. Additionally, the rise in the usage of removable bladders for easier reservoir maintenance and hydration nozzles designed for convenient water sipping is anticipated to further fuel demand for the product.
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Several health concerns regarding plastic usage and bottled water have led to consumers switching toeco-friendly hydration backpacks, which will result in an increase in demand for hydration backpacks. Technology-advanced materials and the need to maintain the water’s temperature are expected to further boost the market growth in the near future. As a result, there will be a dramatic increase in the demand for hydration backpacks over the coming years.
A recent report from the World Development Report Institute indicates that the rising interest in cycling, hiking, and running among consumers in Brazil, India, and China is expected to boost the market growth. Moreover, due to the wellness benefits offered by this product, this market is expected to grow in the near future due to the health benefits it offers.
Key Takeaways from the Market Study
- According to the report, the hydration backpack market is expected to reach US$ 388 million by 2023.
- The hydration backpack industry is expected to grow at a CAGR of 12% between 2023 and 2033.
- Hydration backpacks are expected to reach a valuation of US$ 1205 million by 2033.
- By distribution channel, the specialty stores segment dominates the market with a 47% share, which is expected to continue over the forecast period.
- North American hydration backpack sales are expected to grow 41% by 2033.
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Key Players
- Vista Outdoor Inc. (CamelBak)
- Columbia Sportswear Company
- Osprey Packs Inc.
- High Sierra, Gregory Mountain Products
- Source Tactical Gear
- Hydro Flask
- Mazama Designs, LLC.
- USWE Sports AB
- TETON Sports
- GenZ Outdoor
- Whipsaw
Competitive Landscape
To gain a competitive advantage and increase their market share, these firms are pursuing a number of strategies including the launch of new products, the expansion of their facilities, mergers, collaborations, partnerships, and acquisitions in an effort to improve their competitive situation. For instance,
- In June 2022, GenZ Outdoor unveiled an exclusive backpack designed for the Electric Forest. As the founder and designer of GenZ, Ryan Lange ensured that the product would stand out from the crowd. As a nod to the return of one of the nation’s most renowned music events, GenZ Outdoor created a hydration pack dubbed the RaveRunner. GenZ x EF collabs provide Forest Dwellers with everything they need for weekend-long frolics, including two liters of water and warm clothing for the evening.
- In September 2022, the 2022 International Design Excellence Awards honored Whipsaw with multiple awards. In the Medical & Health category and in the Sports, Leisure & Recreation category, Whipsaw was awarded silver awards for Fluidigm’s Biomark X and MXXY Hydration Backpack.
Key Segmentations
by End User:
- Hydration Backpack for Sports
- Hydration Backpack for Military
by Distribution Channel:
- Hydration Backpack Sales via Specialty Stores
- Hydration Backpack Sales via Departmental Stores
- Hydration Backpack Sales via Online Retail
by Region:
- North America Hydration Backpack Market
- Latin America Hydration Backpack Market
- Europe Hydration Backpack Market
- Asia Pacific Hydration Backpack Market
- Middle East & Africa Hydration Backpack Market
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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