In 2022, the anticipated size of the global laundry care market was close to US$ 98.2 billion. The main factor driving the expansion of the worldwide market is the increasing need for laundry care goods due to the expanding population in emerging regions. Therefore, by 2023, it is anticipated to have reached US$ 180.3 billion, alongside a CAGR of 5.7% from 2023 to 2033.
The market for laundry care is anticipated to increase significantly in the approaching years as a result of the growing demand for environmentally friendly and ecological laundry care products. The importance of living healthier lifestyles is expected to grow, and consumer worries about their health and hygienic living-including the need for clean clothes-will increase in the years to come.
Many laundry service companies today provide their clients with instant pickup, internet payment options and customer loyalty discounts in addition to fast services. First, there will be a huge demand for more resorts and hotels that would largely affect how the market of laundry care products grows during the forecast period as consumer sector increases.
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Chemical detergents along with cleaners frequently fall short of the performance of organic cleaners and detergents. They have components made from plants, which makes them preferred over those that employ chemicals.
If the laundry detergent is chemical-based, even recently cleaned garments could feel sticky. This is not the case, in contrast, when washing clothes with natural detergents. Utilizing organic detergents has the added benefit of utilizing less resources. Clothing is in continual touch with the skin throughout the day. It is possible that some residue will stay in the clothing and come into proximity to the skin if harsh or even chemical-based cleaning solutions are employed.
Key Takeaways from the Market Study
- Between 2018 and 2022, sales of laundry care increased at a CAGR of 5.4%.
- In 2022, it is predicted that the fabric softeners category would increase its market share to 23%.
- Through 2023, the organic source type sector is anticipated to grow at a 5.5% CAGR to reach US$ 38.8 billion.
- The liquid detergent market is anticipated to grow at a rate of above 5.5% CAGR through 2023, representing an additional potential of US$58.4 Bn.
- The market for laundry care products in India will grow at a 5.8% CAGR between 2023 and 2033.
- According to estimates, the United States dominates the global market for laundry care with about 17.6% of total sales.
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“The increasing need for laundry care products as a result of the expanding population in emerging regions is the main factor driving the growth of the worldwide market. Customers are further enticed to shell out more on textile care and cleaning supplies by the availability of a variety of wash & care solutions.” remarks an FMI analyst.
The key players in this market include
- Procter & Gamble Co.
- Unilever PLC
- Colgate-Palmolive Company
- Henkel AG & Co. KGaA
- Reckitt Benckiser Group PLC
- Amway Corporation
- Kao Corporation
- S.C. Johnson & Son Inc.
- LG Household & Health Care Ltd
- Golrang Industrial Group
- Lion Corporation
- Church & Dwight Co.
- Alicorp S.A.A.
- Others
Key Segments Profiled in the Global Laundry Care Market
Product Type:
- Fabric Softeners
- Laundry Detergents
- Others
Distribution Channel:
- Wholesaler/Distributors
- Supermarket/Hypermarket
- Convenience Stores
- E-Commerce
- Grocery Stores
- Others
Source Type:
- Synthetic
- Organic
- Others
Form Type:
- Powder
- Cake/Block
- Liquid
- Others
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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