The paper bubble wrap market is forecast to expand at 5.1% CAGR over the estimated period, as per FMI’s analysis. The industry’s size is predicted to reach a market value of US$ 661.4 million in 2023.
Paper bubble wrap contains a honeycomb or bubble-type pattern on its surface, made of recycled paper. Like standard bubble wrap, it protects fragile items in transit.
Companies across the globe are actively switching toward sustainable packaging materials to lower their carbon footprint. This is in line with their future goals to contribute toward a “greener” planet. As a result, packaging solutions made of biodegradable materials are emerging as a sought-after packaging alternative.
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Paper bubble wrap manufacturers are trying to attract customers by promoting their packaging supplies as strong and dependable. The reasonable price point of the product is projected to mark as a key feature that is anticipated to pull the consumer toward an eco-friendly packaging solution. All these factors are projected to give potential consumers significant confidence to ship their priceless cargo shielded with paper bubble wrap.
Growing demand from the e-commerce sector and increasing demand for efficient supply chains are projected to bolster the demand for emerging eco-friendly concepts.
Top Highlights from the FMI’s Analysis of the Paper Bubble Wrap Market:
- The North American paper bubble wrap industry acquired a 21.9% market share in 2022.
- The United States paper bubble wrap industry gained a market share of 18.5% in the historical period.
- The Europe paper bubble wrap industry grabbed a market share of 25% in 2022.
- The German paper bubble wrap industry garnered a value share of 4% of the global market in 2022.
- The Japanese paper bubble wrap industry procured a market share of 6.7% in 2022.
- The Australian paper bubble wrap industry acquired 1.1% of the global market in 2022.
- Over the forecast period, India’s paper bubble wrap industry is expected to expand at a CAGR of 6.6%.
- The China paper bubble wrap industry is projected to thrive at a CAGR of 5.8% over the estimated period.
- The United Kingdom paper bubble wrap industry is expected to register a CAGR of 2.5% over the assessment period.
- Based on Kraft paper type, the unbleached segment is expected to gain more than 63.1% in 2023.
- In 2022, the e-commerce end-use recorded a value share of 36.6%.
Top Strategies Being Adopted by the Paper Bubble Wrap Manufacturers
Top rivals in the market are concentrating their efforts on upgrading the quality of paper bubble wrap packaging to boost its application area. For this purpose, high-grade paper bubble wraps are being introduced to have the upper hand in the market.
Providers are also concentrating on strategies like acquisitions, mergers, collaborations, and business expansions to boost their power in the global market.
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Apart from market initiatives, companies are also investing in research and development to keep innovating and launching novel products. For instance, the United States-based Sealed Air commercially launched Bubble Wrap IB protective packaging solution on a global scale. The inflatable packaging facilitates the designing of suitably-sized packages, which helps reduce waste and minimize freight costs.
The precisely developed bubbles utilized in Bubble Wrap IB are claimed to offer 30% extra protective power than the competing bubble technologies. This reduces the number of packaging layers customers require to package their goods, thus drastically reducing freight costs and carbon footprint.
Firms are further enhancing their production capacities to meet the growing demand for paper bubble wrap, which is accentuated by the growing demand for eco-friendly packaging solutions.
Global Paper Bubble Wrap Market by Category
By Kraft Paper Type:
- Bleached
- Unbleached
By Thickness:
- Less than 41 GSM
- 41 to 100 GSM
- Above 100 GSM
By End Use:
- Manufacturing and Warehousing
- Pharmaceutical
- Electronics & Electricals
- Automotive & Allied Industries
- Food & Beverages
- Cosmetics & Personal Care
- Others (Agriculture etc.)
- E-commerce
- Logistics and Transportation
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Middle East & Africa
- Oceania
About Future Market Insights Inc. (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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