Self-stirring mugs have gained popularity among millennials and employees for preparing beverages such as milk, coffee, soup, shakes, and protein syrups. These mugs are designed with features like high-temperature resistance, heat-sensitive detection, and automatic stirring capabilities. They require low current for stirring and are user-friendly in nature. Consequently, the market for self-stirring mugs is expected to experience consistent growth throughout the forecast period.
What is Driving Demand for Self-Stirring Mug?
- The market for self-stirring mugs is experiencing continuous growth throughout the forecast period.
- These mugs are favored by individuals who enjoy coffee and hot chocolate but dislike the hassle of cleaning cups and spoons.
- Employees and students find self-stirring mugs convenient to use when there are no clean mugs available in the office or mess.
- University and college students appreciate the convenience and style of self-stirring mugs, often showcasing them on social media platforms to encourage others to purchase.
- Self-stirring mugs are highly convenient for working adults, travelers, and employees, allowing them to save time during busy days.
- The simplicity and instant usability of self-stirring mugs make them suitable for older individuals, who can easily prepare beverages like iced tea and coffee without much effort.
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Automatic Feature and Affordable Price Likely to Augment Self-Stirring Mug Sales
The flexibility and the demand for self-stirring mugs have increased over time. Most of the people like employees, students, security, artiest, average coffee drinkers don’t prefer the traditional way of preparing beverages in the kitchen with a spoon and other utensils.
They want an instant lifestyle. They prefer self-stirring cups to make coffee and drinks instantly and automatically. Thus, the self-stirring cup is an innovative, advanced and unique product that will increase the market share all around the globe with great success in the near future.
Furthermore, many people use this mug as a creative present, because it is a headache when there is an anniversary, birthday, thanksgiving, Christmas or any other event that people need to send the gift. This also increases the sales of the mug during the forecast period.
However, the sales of the self-stirring mug are affected during the COVID-19 pandemic. Customer’s behaviour has changed in all sectors of society due to the novel coronavirus. On the other hand, many players have restructured their business strategies in order to adjust to the changing market environment.
The US and Canada Self-Stirring Mug Market Outlook
People of the US and Canada are more inclined towards these smart mugs because it is the easiest and the best way to stir clod and hot drink automatically. Also, spill-free twist lid allows people to take a drink from kitchen to office, school, gym, car etc.
Furthermore, many people use these types of cups while travelling, camping or picnic, it can be easy to put into a bag because of its compact size. Also, the majority of people in the region are busy with their job and work so this cup is the best option for them because this cup does not waste time and energy of people to clean a spoon and other utensils. So there is a good opportunity for players to expand their penetration in the market of the region.
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Europe Demand Outlook for Self-Stirring Mug
The European market for the self-stirring mug is growing. There is considerable competition from an established market brand with a sharp positioning and long heritage. Players in the region focusing on materials, techniques, designs linked to local origin and distributer gives a good chance of success. In addition, fair trade and sustainable values can give a competitive edge to the players.
Increasing usage of coffee, soup, hot chocolate, ice tea, espresso and other beverages in the region, helps in the growth of the market. In addition, many market newcomers in the region are focused on methods such as product introduction in collaboration and partnership with important companies, which allows them to enhance their position in the competitive environment.
Who are the Key Manufacturers and Suppliers of Self-Stirring Mug?
Players invest a huge amount in the research and development sector to innovate advanced technology that will reduce the overall energy and time of the user. Some of the leading manufacturers and suppliers of bag re-sealer include
- Thumbs Up (UK) Ltd.
- Thumbs Up
- Ningbo Bothwins Import & Export Co. Ltd
- SENIORITY.IN. among others.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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Key Segments
By Shape:
- Cube
- Cylinder
- Frustum
- Other
By Type:
- Electric Self Stirring Mugs
- Magnetic Self Stirring Mugs
By Distribution Channels:
- Direct Sales
- Hypermarkets/ Supermarkets
- Online retailing
- Others
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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