According to a latest report by FMI, the global mouth freshener market size is expected to be worth US$ 18,150.3 million in 2022 and US$ 33,436.16 million by 2032, with a CAGR of 6.3 percent from 2022 to 2032.
The growing awareness of oral hygiene among adults and children is driving the global market share of mouth fresheners. Among the oral health problems that can arise from smoking, drinking alcohol, and using tobacco products are tooth discolouration and foul breath. These are important elements that impact the need for mouth fresheners, and it is expected that they will contribute to a future increase in mouth freshener sales.
The adoption of inventive packaging materials and designs, like sliding door type packaging or flip-top base packaging, is another recent trend in the mouth freshener market.
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A recent report by Future Market Insights (FMI) indicates that the global mouth freshener market is poised for substantial expansion, with an estimated worth of US$ 18,150.3 million in 2022 and a projected valuation of US$ 33,436.16 million by 2032, boasting a robust CAGR of 6.3% during the forecast period.
Driving Factors
The increasing awareness of oral hygiene, especially among adults and children, is identified as a key driver propelling the global market share of mouth fresheners. Factors such as tooth discoloration and foul breath resulting from smoking, alcohol consumption, and tobacco product use are contributing to the rising demand for mouth fresheners.
The market is also witnessing trends in inventive packaging materials and designs, including sliding door-type packaging and flip-top base packaging. The adoption of such packaging innovations is shaping the market landscape.
Market Trends and Innovations
The mouth freshener market is experiencing an upswing with the introduction of diverse product portfolios and various marketing strategies. Sugar-free mouthwash, catering to health-conscious consumers, is gaining popularity, contributing to increased demand for mouth fresheners.
Mouth fresheners now incorporate chemicals like caffeine, ginseng, and guarana, expanding their market share. Furthermore, manufacturers are introducing new flavors such as mint, fruit, menthol, herbs, and spices, indicating a promising future for the global mouth freshener market.
Challenges and Restraints
While the market exhibits promising growth, government regulations and interventions are expected to restrain expansion throughout the forecast period. Adverse effects associated with mouth freshener use may also pose challenges to market growth.
Key Takeaways
- Mint Candy Dominates: Mint candy holds the lion’s share, constituting 39% of the market in 2021, primarily due to its widespread availability in various countries.
- Retail Outlets Lead: The retail outlets sector is expected to maintain its dominance in the mouth fresheners market in terms of market share.
- Regional Insights: North America, holding a 44% market share in 2021, is anticipated to grow rapidly. The United States, driven by high alcohol and tobacco consumption, is a major contributor to the North American market.
- Asia Pacific Growth: Asia Pacific is predicted to witness substantial growth, driven by the consumption of smokeless tobacco and sweet traditions during festivals and occasions.
Customers enjoy using mouthwash after meals in countries like India. In the near future, market growth for mouth fresheners is anticipated to be aided by the accessibility of a wide variety of mouth fresheners.
Nevertheless, throughout the anticipated period of 2022–2032, government regulations and interventions are anticipated to restrain the expansion of the mouth freshener market. While the adverse effects of mouth freshener use are anticipated to restrain the market’s expansion.
Due to the steadily rising demand for mouth fresheners, major mouth freshener manufacturers are releasing new tastes like mint, fruit, menthol, herbs, and spices. These data point to a promising future for the global mouthwash market.
Key Takeaways from Mouth Freshener Market Study
- Mint candy is one of the most popular mouth fresheners, accounting for 39% of the market in 2021. One of the primary factors driving the segment’s growth is the product’s widespread availability in various countries.
- The retail outlets sector is likely to maintain its dominance in the mouth fresheners market in terms of market share.
- North America maintained its 44 percent market share in 2021 and is predicted to grow fast.
- Due to the high demand and use of alcohol and tobacco, the United States accounts for the majority of the mouth fresheners market in North America and is expected to grow at a CAGR of approximately 3.6 percent over the projected period.
- Asia Pacific is predicted to see considerable growth in the mouth fresheners market due to growing consumption of smokeless tobacco such as dip, snuff, snus, and chewing. Furthermore, the sweet consuming tradition adopted by nations such as India, Nepal, and Pakistan during festivals and occasions contributes to higher sales of mouth fresheners.
“Increasing awareness about oral care, as well as rising cigarette and alcohol consumption, are expected to drive demand for mouth fresheners throughout the forecast period. This factor is projected to increase the sales of mouth fresheners, hence fueling the growth of the mouth freshener market.”- Future Market Insights Analyst.
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Competitive Landscape
The global mouth freshener market is highly fragmented. Due to the low cost of production, the mouth freshener market is seeing an increase in the number of small vendors.
Mouth freshener market players are significantly contributing to market growth by adopting various tactics such as merger and acquisition, expansion, new marketing approaches, investment for small businesses, and new product releases to stay competitive in the industry.
For example, Perfetti Van Melle-owned brand Mentos announced in 2018 the launch of new Mentos CleanBreath hard mints, which will provide clean and fresh breath for approximately 30 minutes.
The following companies are among the major players in the global mouth freshener market: Kraft Foods Inc., Perfetti Van Melle, Lotte, Haribo GmbH & co., Midas Care, Dabur Binaca, and Cadbury Trebor Basset.
Recent Developments
- Ferndale Confectionery’s Expansion: A significant player in the global mouth freshener market, Ferndale Confectionery, constructed a new factory in Ballarat in July 2021.
- Colgate-Palmolive’s Introduction: Colgate-Palmolive introduced Colgate Plax liquid mouth freshener, well-received by consumers, contributing significantly to total growth.
- Tom’s of Maine’s Postponement: In October 2018, Tom’s of Maine delayed the release of its new silly strawberry natural mouthwash for youngsters.
- Colgate’s CBD Product Line: Colgate announced the availability of its CBD product line, including mouthwash, toothpaste, and dental floss, in February 2020.
Key Segments
By Type:
- Mouth Sprays
- Breath Strips
- Flavored Candles
- Chewing Gums
- Others
By Distribution Channel:
- Sugar-free
- Conventional
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- MEA
Recent Developments in Mouth Freshener Market:
- July 15th, 2021- Ferndale Confectionery, a key player in the global mouth freshener market, constructed a new factory in Ballarat.
- Colgate-Palmolive Company introduced Colgate Plax liquid mouth freshener, which was well received by consumers and contributed significantly to total growth.
- In October 2018, Tom’s of Maine postponed the release of its new silly strawberry natural mouthwash for youngsters.
- Colgate has announced that their CBD product line, which includes mouthwash, toothpaste, and dental floss, will be available in February 2020.
Conclusion
The mouth freshener market presents a dynamic landscape, driven by increased awareness of oral care, shifting consumer preferences, and innovative product offerings. As key players continue to invest in research and development, the market is poised for continued growth, offering a range of flavors and formulations to cater to diverse consumer needs
During the projected period, increased product portfolios and the use of various marketing strategies are anticipated to increase demand for mouth fresheners. Sales of mouth fresheners are expected to rise as a result of the growing popularity of sugar-free mouthwash among consumers who are concerned about their health.
Gum, breath fresheners, and mint now contain chemicals like caffeine, ginseng, and guarana, among others, and this is helping to increase the market share for mouth fresheners.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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