At the end of 2023, the educational toy market share was valued at US$ 51,567.90 million. The educational toy market is projected to increase from US$ 56,312.10 million in 2024 to US$ 1,39,554.3 million by 2034, with a CAGR of 9.50%.
The educational toy market witnessed a CAGR of 8.8% from 2019 to 2023, rising from US$ 36,801.40 million to US$ 51,567.90 million. Factors contributing to market expansion include:
- Surging adoption of smart toys designed to stimulate learning and cognitive development.
- Increasing demand for STEM toys aimed at enhancing creativity and problem-solving skills in children. These toys effectively engage children and enhance brain power.
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“Toy manufacturers are targeting emerging economies with strong birth rates and increasing income levels to expand their market reach. Toy makers are responding to consumer trends, that show a shift to greener and more sustainable toys. Further, with growing concerns about heavy screen time, manufacturers are coming up with innovative and engaging toys to drastically reduce children’s screen time,” says an analyst of Future Market Insights.
Key Takeaways from the Educational Toy Market Report
- The United States educational toy market is anticipated to register a CAGR of 9.30% through 2034.
- In Western Europe, Germany stands out from the rest, and is expected to record a CAGR of 9.70% from 2024 to 2034.
- India is projected to expand at a CAGR of 10.10%, whereas China is anticipated to expand at a CAGR of 9.90% through 2034
- Australia is anticipated to record a relatively higher CAGR of 10.40% through 2034, than the other studied markets.
- Based on the product type, the games and puzzles segment is expected to hold a share of 19.90% in 2024.
- By sales channel, the toy stores segment is anticipated to acquire a value share of 26.70% in 2024.
Leading Players Planning to Stay Ahead
Key players are leveraging the well-established distribution network covering several countries. Additionally, leading merchants are using their reserves to market their products on social media and other digital platforms to reach more customers. Players are also seen investing in digitalization of their businesses to boost their visibility and ease their operations. Increasing rivalry in this market is projected to compel innovation and market advancement.
Prominent Companies in the Educational Toy Market
- The Lego World
- Hasbro
- Ravensburger
- Melissa & Doug
- Mattel
- Spin Master
- VTech Holdings Limited
- Osmo (by Tangible Play
- Sphero, Inc.
- MindWare, Inc.
- Fat Brain Toys, LLC.
- Others
New Developments Shaping the Educational Toy Market
- LeapFrog Enterprises, Inc. which is a United States-based firm, announced in April 2022 that it is going to add a category of educational toys for infant and preschool children. New items include My Pal Violet Smarty Paws™, My Pal Scout Smarty Paws™, Ironing Time Learning Set™, and Clean Sweep Learning Caddy™. This offering is integrated with a unique touch-sensitive technology.
- Funphix Toys, which is the United States-based kid’s toys brand, optimized its website in December 2022, for better user experience in searching for new educational toys. The brand offers a 20% discount sitewide on its building sets, in celebration of its website launch.
- SkilloToys in Bengaluru is an India-based eCommerce firm, which opened its online store in April 2023. The site offers educational toys targeting kids between the age group of 0-8 years.
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Key Market Segments Covered in Global Educational Toy Market Research
By Product:
- Building and Construction Sets
- Role Play Toys
- Art and Craft Kit
- STEM Toys
- Games and Puzzles
- Musical Toys/Instruments
- Others
By Age:
- Toddlers (1-3 years)
- Preschoolers (3-5 years)
- Kindergarten (5 years and above)
By Sales Channel:
- Online
- Offline
- Toy Stores
- Supermarkets and Hypermarkets
- Convenience Stores
- Others
By Region:
- North America
- Latin America
- East Asia
- South Asia and Pacific
- Western Europe
- Eastern Europe
- Middle East and Africa
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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